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Creating Successful Leaders

Tag Archives: Margaret Smith

I am very fortunate to have a family beach house in Delaware and try to spend some time there each summer.  This year I was able to navigate three weeks at the beach, which has never happened before.  That was my stretch…both managing before I left to have everything in order and then slowing down while I was there to really appreciate the ocean, the smells, the sounds, the food, and sand in my shoes.
This year my husband found it necessary to fly back to Minnesota early and I was facing the long drive back alone. While in a conversation with a college friend, we both expressed disappointment that we were not going to see each other this summer. I mentioned the long drive back and then, it struck me! Her company on this trip would be awesome and a great way to catch up.  I posed the question, “Want to go on a road trip?”  Her response, “I’ve never been on a road trip but it sounds like a great adventure. I’m in!”
The trip went faster than it ever had, 1,100 miles of talking, laughing, sharing, questioning and comparing.  It was great.  She had never been to Minnesota, (good thing this trip was in August!) so it was fun to show her the place I call home. She stayed one additional day and then flew home.  I received a text from her when she landed in Baltimore: “That was fun, where are we going next?!”

The moral of the story: It’s healthy and beneficial to stretch outside your comfort zone, whether that means talking to a stranger on the sidewalk, applying for your dream job, or writing a book. Look for opportunities to learn, grow, and reach for those stars. You’ll be happy you did.

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For years, we’ve been taught to hone our elevator pitches—those thirty-second sound bites about ourselves that are theoretically meant to engage a complete stranger. The problem? The typical elevator pitch usually comes across as canned and overly-salesy. The eyes glaze over, the listener makes any excuse they can to get away. You might manage to shove a business card into your listener’s hand before they dash away…

It’s not surprising that this kind of approach doesn’t work. But, what does?

According to international sales speaker Kim Duke, you should ditch the traditional elevator pitch in favor of storytelling. Tell a little something about yourself in story form. Make it interesting and unique.

What should your story involve? According to Kim Duke:

  • PEOPLE. You’re not talking about gadgets and services – you’re talking about people. It is conversational, interesting to listen to.
  • CURIOSITY. You lead with something that captures their attention – something that they are struggling with.
  • DON’T SOUND CANNED. There’s a difference between being passionate or being an actress. If you’re too dramatic, or too flat – people TUNE YOU OUT both ways! Practice your introduction but don’t sound like a robot.
  • GET TO THE POINT. What is your claim to fame? This is where you can include a little Zip (e.g. My clients on average increase their sales by 50% or more.)
  • CALL TO ACTION. People should feel inspired to want more, learn more, go to your website, ask for your card…make them think!

And don’t forget to LISTEN to what others have to say. A good listening ear can go a long way.

Remember to always be your authentic self when telling your story. Don’t stretch the truth or just “tell ’em what they want to hear.” Lay out your story and practice it in the mirror or with a friend. That way, you’ll feel more natural when the time comes to actually talk to a potential client. Above all, be yourself!

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Last week, I addressed diversity and how it goes beyond physical characteristics and also involves diversity of thought, behavior, and perspective. This week, I’d like to discuss how your diverse workplace can be an inclusive one. First, let’s define what an inclusive workplace looks like.

People in an inclusive workplace…

…feel a sense of belonging, are treated fairly, and have equal opportunities

…feel like they can be themselves and allow others to be themselves

…are fully engaged and part of a team

…remain authentic

The result of inclusivity? Innovation, creative ideas, and fresh ways of looking at things. These are all things any organization wants, but how to achieve them? How can people with widely differing outlooks on life work together harmoniously and accomplish great things?

According to the principles I’ve learned from Insights® Discovery (a tool for understanding and developing unique personalities), inclusion really starts from the top. Company leadership needs to be fully invested in the idea of inclusivity before the rest of the team can truly adopt it. The organization should consider these questions:

  • Does the leadership recognize the diversity of its team?
  • Do they know how to adapt and connect with all the people on their team?
  • Do they know what motivates certain people on their team? Do they know what derails them?
  • Are there open lines of communication in the office?
  • Are questions and concerns addressed or ignored?
  • Does the leadership make an effort to hear from everyone at the table?

Company leadership can facilitate an open, inclusive environment, but it takes the rest of the organization to keep it up on a day-to-day basis. That takes awareness and reflection. We should be asking ourselves questions from time to time like: “How does the work environment feel?” “How comfortable is it for me? For my co-workers?” “Does the minority have a voice in the office?” “Are we encouraged to raise questions or concerns?”

It takes time to build an inclusive environment, but the results are worth it. Each person has the ability to add unique value to the organization, so it’s important to create an environment where that value can come through.

If you’d like to delve into workplace inclusivity in more depth, I encourage you to contact me so we can discuss your organization’s needs. Thanks for reading!

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