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“Creating Successful Leaders”

Category Archives: Personal Branding

July 22, 2026 Retirement and Identity

Photo by Mantas Hesthaven on Unsplash

I have officially retired and am in the process of winding down existing projects and responsibilities. Even this blog will come to a close before the end of this year. As I move forward into true retirement (not counting my first retirement from 3M), I have been thinking about who I am as a person without an official occupation and title. Who is Margaret Smith without the career coaching, consulting, public speaking, teaching, etc.? Will my identity change? Will people see me differently?

It is said that retirement can initially feel like grieving. Part of you pines for the rhythm of the workplace, the chats with co-workers, the assignments that fill your days and keep you focused. When you lose the structure and reliability of everyday work, that can be disorienting. You’re suddenly in charge of your own schedule and filling your own days; there are no fires to put out, emails to answer, or projects to complete.

And this brings us back to the issue of identity. Without the scaffolding of work propping you up, who are you?

I’ve found that people who have not put in the time to form social networks, develop a hobby, or join a volunteer group or other collective are more disoriented after retirement. In my experience, men are usually more affected than women, since many men rely on their co-workers as a primary social network and/or group. They might go golfing with work buddies or attend work-centric parties. But these groups of people may or may not be there for you after you leave the workplace.

In my own life, I have found meaning in retirement by amplifying my volunteering, meeting up with friends, attending social groups, and more. Since my son and daughter-in-law now live down the street from me, I also help them with everyday tasks, including looking after my grandsons.

To me, identity can and should go beyond your work. What causes do you believe in? Who are you in relation to others (a friend, a spouse, a parent, a mentor, etc.)? And how do you show up in the world? Do you make an effort to lead with kindness? Do you volunteer your time or dollars, and speak up against injustices? Do you let life happen to you, or do you grab it by the horns?

These are some of the questions you could ask yourself when considering your place after retirement. Instead of grieving what you’ve lost, reframe retirement as an opportunity—a chance to reinvent yourself, become more active in your community, form deeper bonds, and try the things you’ve always wanted to try. Start taking French cooking classes, or join a stained-glass workshop, or travel to the far-flung places you’ve always wanted to see.

All that time and space without the structure of work can seem daunting at first, but I’m confident you can fill it. And there’s no rush. Take some time to reflect on how you’d like to spend your days and years and consider what will bring you fulfillment and joy. This is how you can recapture your identity in retirement.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE.

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April 3, 2024 How to Spring Clean Your Personal Brand

With spring in the air, the time is right for a little refresh. For many people, that means deep cleaning your house, getting rid of rarely used items, or reorganizing the cupboards…but what about spring cleaning your personal brand?

A personal brand is a reflection of who you are professionally, how you present yourself online and offline, and how you are perceived by others. It’s about ensuring your values, skills, and personality shine through consistently in all your interactions.

However, a personal brand can go stale. You might change your goals, perspectives, or outlooks, which necessitates a change in personal brand. But it may be a challenge to get people to stop seeing the old you and start seeing the present version of yourself. How do you overhaul your personal brand and start putting forward the new you?

Here are 6 suggestions for spring cleaning your personal brand:

Clarify Your Goals

To begin reworking your personal brand, it is essential to have a good understanding of your goals and aspirations. Where do you want to go? What do you want to achieve? A personal brand can help get you there by aligning your values, skills, and personality with your objectives. By clarifying your goals, you can tailor your personal brand to reflect who you are now and where you want to be in the future, ensuring consistency and authenticity across all interactions.

Be Your Best Authentic Self

Revamping your personal brand does not mean you’re inauthentic or flighty. Rather, it is simply a way to step into a different version of yourself—a version that reflects your growth, goals, and values at this moment. Embrace your authenticity and let it shine through in your personal brand.

Update Your Profiles

Ensuring that your online presence aligns with your current personal brand is crucial. Make sure to update your profiles (LinkedIn and other professional networking platforms) and website with fresh content, new achievements, and any changes to reflect your updated goals and values. This will help reinforce your professional image and showcase the most current version of yourself. Regularly reviewing and revising your online presence is a key step in maintaining a relevant and consistent personal brand.

Update Your Responsibilities

If certain aspects of your work match your goals better than others, it’s prudent to ask for responsibilities or projects that align more closely with your objectives. By taking on new tasks that better reflect your current goals and values, you can strengthen your personal brand and demonstrate your commitment to growth and development.

Communicate

You do not have to undergo your brand revamp in secret. In fact, it’s a good idea to talk with your boss, mentor/sponsor, or even your co-workers (if appropriate) about the changes you’d like to make to support and reinforce the vision for your new personal brand. Remember to be tactful when asking for new responsibilities or aligning your roles to better match your evolving personal brand. By communicating openly with your colleagues and superiors about your goals and desired changes, you can foster understanding and support for your professional growth.

Own It

Although it may not come naturally at first, it is crucial that you “own” your new personal brand and be confident in its representation. Stand tall in your values, skills, and personality, and let them shine through in your day-to-day interactions. Consistency and authenticity in your personal brand will help others see and recognize the new you. Embrace the growth, the change, and the evolution that come with refreshing your personal brand.

Remember, your personal brand is a powerful tool that showcases your unique strengths and qualities. It’s about being true to yourself while also adapting and evolving as needed. Allow your personal brand to be a dynamic representation of who you are today, constantly aligning with your current aspirations and values.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

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November 15, 2023 Fall Networking Events: How to Stand Out

Soon, the holidays will hit and things will likely get hectic. Before that happens, you may want to squeeze in a networking event or two. Whether you’re looking to shift career paths next year, gain a few more connections, or share your skillset, it could pay to intentionally network with others. But how can you stand out? And how can you establish meaningful connections that will actually lead to something?

This fall, try following these 4 networking tips:

Focus on the “Give”

The holidays should be a time of giving back, and networking events are no different. If you’re only thinking about yourself and what you can gain, that will likely come across in your interactions. Instead, think about your skills, talents, and what you can give to others. When you focus on the “give” instead of the “get,” you build trust and demonstrate that you care about others and their needs/predicaments. Additionally, you establish that you could be a valuable partner to help in certain areas (which could lead to landing additional projects or even finding a new job).

Prep Your Intro

It’s a good idea to prepare an introductory message for when you meet new people AND practice this intro until it comes naturally. Rather than writing a “pitch,” come up with a few lines about yourself and your skills/talents. Try to make your intro stand out in some way (for instance, say, “Hi, I’m Kim. I write headlines that grab attention and drive engagement,” rather than, “Hi, I’m Kim. I work in marketing.”). Be genuine and authentic in your intro, and make sure it aligns with your personal brand and the impression you want to leave on others.

Be Present and Engaged

When attending networking events, it’s important to be fully present and engaged in the conversations you have. Put away your phone and avoid distractions, so that you can give your full attention to the person you’re talking to. Ask open-ended questions to encourage meaningful conversations and actively listen to what the other person is saying. Show genuine interest in their background, experiences, and challenges.

Connect and Follow Up

After the event (or during, if appropriate), make sure to connect with the people you met on LinkedIn or other professional networking platforms. Personalize your connection requests and remind them of your conversation at the event. This will help solidify the connection and make it easier to follow up later.

In addition to connecting online, don’t forget to follow up with the individuals you met. Send a brief email or message within a week or two, expressing your gratitude for their time and reiterating something you discussed. This shows that you value the connection and are interested in maintaining it.

Remember, networking is not just about collecting business cards or making superficial connections. It’s about building relationships and adding value to others. By taking the time to prepare and going in with an open mind, you can make the most of your time and effort when attending these events.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

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