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Creating Successful Leaders

Category Archives: Personal Branding

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Image by Anastasia Gepp from Pixabay

If you’re looking to land a promotion, it’s a good idea to start with YOU. At the end of the day, the decision makers will dole out promotions to people and personalities they like, in addition to recognizing accomplishments. You’ll want to stand out (in a good way!) and be consistent in your behavior. You’ll want to build and master your personal brand.

How do you develop a personal brand that will help you stand out?

Start with thinking about your end goals. Where do you want to be? What skills and personal attributes do you need to get you there? These are the building blocks of your personal brand.

Once you have your big-picture goals identified, consider how you’ll need to act and what you’ll need to accomplish in a realistic sense. What will your day-to-day look like? Your actions matter, and they are the most important part of your personal brand.

Your appearance and your words pale in comparison to what you DO. You might be the sharpest dresser in the office, but if you fail to turn in your work on time, you’ll be perceived in a negative light.

So what does make a quality brand? What are some of the factors you can put into place to elevate your personal brand in the eyes of others?

Consider these four…

1. Be authentic

As you begin developing your personal brand, being authentic should be your number one priority. Others can see right through a faux personality. Let your best self shine!

2. Check your ego

As much as you’d like to take credit for the success of an entire project, be sure to give credit where credit is due. Acknowledge the achievements of your team members and be sure to tell them you appreciate their contributions.

Additionally, keep in mind that your ideas are not the only ideas. Build a positive personal brand by being inclusive of others and open to their thoughts and opinions.

3. Genuinely care about others

Whether co-workers or clients, make sure you consistently pause and consider others. What are their needs? How can you best help them? Listen carefully to others’ concerns and frustrations, as well as positive experiences. Constantly ask questions and begin to develop an understanding of those with whom you work (be they your customers, team members, or boss).

4. Be bold with your ideas

Individuals are more likely to be successful if they are innovators. If you have a bold new idea, talk about it! Create action. Present your idea to your boss and ask permission to pursue it. This kind of bold, self-starter behavior is what many bosses look for when considering who to promote. Just make sure to present your ideas in a respectful way that opens the door to a discourse…not a “my way or the highway” speech.

5. Focus on the day-to-day

How you act, what you say, and what you do every day can either build or detract from your personal brand. Don’t underestimate the importance of your daily interactions. Your consistent, positive presence is important for building and maintaining your brand.

Make sure your daily actions are, in general, supporting your big-picture goals. If you’d like to, for example, rise to a leadership position, think about how your typical to-do list offers opportunities to achieve that goal. What can you do to put your big-picture goals in the center of your day?

As you work on building your personal brand, remember: success doesn’t usually come over night. Focus on small actions and interactions. Everything matters.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
NOW LIVE: CHECK OUT MARGARET’S NEW ONLINE LEADERSHIP COURSE.

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If you are a Millennial, you’re probably already well aware that you’re fighting an uphill battle in the average workplace. Millennials have been given a lot of flak for being lazy, self-absorbed, and disloyal. Journalists love writing articles about Millennials that cast the entire generation in a poor light. While the criticisms may be true in some cases, they are absolutely NOT true in many others.

(I’ve written a couple blog posts about the fallacy that Millennials are bad employees. Check out Millennials and Loyalty and Millennials and Altruism).

Unfortunately, many people have bought into the racket and are overly cautious about their Millennial co-workers. So, how do you cut through the distrust and prove that you are, in fact, loyal and you DO want to work hard?

Try the following 5 strategies:

1. Demonstrate Your Respect

I’m sure you have tons of brilliant ideas that you’d like to implement RIGHT AWAY, but hold your horses. If you’re starting out in a new job, take your time to get to know your co-workers, get a feel for the environment, and understand protocol. Be sure to respect the ideas and practices of those who have been in the organization for longer than you have, even if you don’t necessarily agree with their methods. A little respect can go a long way.

When you do feel you need to speak up and offer an alternative opinion, do so in a courteous manner. Acknowledge the commonalities between you and the other person or people with whom you disagree, and THEN offer your alternative or dissenting opinion. Remember: your tone of voice and mannerisms can also speak volumes. Pay attention to your body language and be as polite as possible.

2. Surpass Expectations

If you’re looking for respect from your co-workers, then make sure you’re not only turning in your assignments on time and being as punctual as possible, but also make an effort to go the extra mile. Do a little extra research for that report. Help out a struggling co-worker. Turn in a project a day early.

You don’t always have to surpass expectations (and probably shouldn’t), but it doesn’t hurt to make an effort to shine from time to time. Just make sure you’re not rubbing your excellence in others’ noses!

3. Think AND Talk About the Future

What’s your five-year plan at your company? What are your goals? Think about your personal expectations for your future self (if you’d like some help with goal setting, check out this past blog post), and commit to them.

Don’t be afraid to let others in on your goals, especially your immediate supervisor or mentor. How do you talk about your goals with others? Try framing them in the form of a question. For instance:

“I’m determined to do XYZ this year, but I’m not sure about [a certain aspect of reaching that goal]. What are your thoughts?”

OR: “I’d really like to [become a project lead, take on X responsibility, earn a promotion to X position]. How were you able to do this? Any tips for me?”

4. Be Humble

You don’t know everything. Not only that, there are things you don’t even know that you don’t know! With that in mind, be open to learning and trying new things. Listen. Pay attention. Learn.

5. When Things Aren’t Ideal, Communicate

Instead of thinking about leaving as soon as things get tough or the job doesn’t seem to suit you anymore, communicate. Approach your supervisor, let her know about your discontentment, and strategize ways to overcome your slump (better yet, strategize ahead of time, and let her know your ideas in addition to a collaborative brainstorm).

Believe me, everyone has slumps. It’s possible you’ve mastered your work and are now bored, or you might feel ill-suited to the work you are doing (in both cases, a change in responsibilities might help you re-engage). It’s also possible you’ve become unhappy with the work climate and don’t care for certain co-workers or certain office practices. That is a larger problem, but can also be surmountable in some cases (it might just mean talking to certain co-workers and strategizing on how to better work together).

Direct communication is key. The last thing you want to do is mope around for a month, make everyone around you unhappy, and then quit. That doesn’t do ANYONE any good! Talking out your discontentment (in a respectful, matter-of-fact way), and strategizing solutions is a much more proactive approach.

 

How will you prove yourself in a workplace that is determined to write you off? Start with these 5 strategies, give them an earnest try, and be patient–others’ attitudes toward you may not change overnight. Remember: if you find the workplace to be overwhelmingly toxic, there’s no shame in moving on. Just make sure to give this decision plenty of thought and consider talking with a career coach before you make your move.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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New Manager

For years, the story has been the same: The number one reason an employee leaves a company is because of their manager.

To me, that says something loud and clear: We are not investing enough time and energy into our managers. Sure, they may receive some cursory training about their new role, but they rarely get anything beyond that.

Below, I list nine important items we SHOULD be training our managers on. Each item links to a blog post about that particular topic. All of these items are covered through the Build A Boss program, which my colleague, Karen, and I offer to business teams. We have found that these are universal items that managers in all industries can benefit from.

Instead of simply awarding a promotion and stepping back to let the manager “figure it out,” companies NEED to be working on the crucial skills that make their managers think like leaders.

Nine of these crucial lessons are encompassed in the following articles…

  1. “Just Be Yourself!” Leadership and Authenticity
  2. 4 Ways To Delegate More Effectively
  3. Balancing Head And Heart: Friendships At Work
  4. Resist the Urge to Micromanage
  5. How To Confront Someone (Without Making It Worse)
  6. Having CLEAR Conversations
  7. Creating an Inclusive Workplace with Insights® Discovery
  8. “The 6 People You Need in Your Corner” from Forbes Magazine
  9. What is the difference between a BOSS and a LEADER?

 

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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