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Creating Successful Leaders

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Butterfly indicating transformational leadership

A guest post by Karoline Gore

With the right strategies and motivation among employees, the potential of an organization is limitless. Transformational leaders strive toward improving the productivity of the company by inspiring their staff through effective communication and creating an environment for intellectual stimulation. By doing so, they influence their followers to exhibit outstanding performance geared toward the wellness of the company and not selfish gains. These leaders also transform workers into potential leaders through continuous motivation and development. Steve Jobs is an iconic transformational leader whose passion and simplicity made Apple what it is today. He constantly challenged his employees to think beyond the obvious, prompting them to create some of the best products that the world has ever seen, according to Marketing91. 

It makes work meaningful and empowers workers

Among the different forms of leadership, transformational management is among the best when it comes to employee involvement. There is evidence of a positive relationship between transformational leadership and employee-related results, as found by meta-analytic research. These findings prove that transformational leaders make work meaningful by advocating for self-governance. Their followers continuously feel a sense of belonging and appreciation for their work.

Contrary to initial research that found cynicism and Intentions To Quit (ITQ) as general traits of employees, recent studies have found them to be a reflection of workers’ perception of management. Transformational leaders make employees want to stay by eliminating barriers and letting them know that they are mindful of their personal success. Take the example of N.R Narayana Murthy, founder of Infosys. By inspiring people through his excellent leadership and personal values, he has attained worldwide recognition and immense success.

A company can handle change and challenges

Change is inevitable, and the biggest challenge that management faces is how to handle it. When governed poorly, it can wound a company’s performance and output, hurting its position on the competitive map. The impact of transformational leadership regarding change reaches all levels of the company. Such leaders educate followers on the importance of change and let them adopt the same through inspiration rather than control. They also handle unethical conduct in a stern yet down-to-earth way that upholds justice. At a team level, you will find employees that motivate and inspire each other to work better. This particularly helps a company to meet these challenges that are brought by strategic redirections.

Transformational leadership is universal and widely accepted as one of the best types of leadership and is applicable in all kinds of organizations. It involves driving for exceptional performance through intellectual stimulation, team-building, and inspiring selfless behavior among workers. As a result, employees support all company’s undertakings without remorse or hesitation. If you are practicing leadership or aspiring to be a leader in the future, many experts advise that you adopt this form of administration for optimal productivity.


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This week’s post is a guest blog by Online MBA Today. It has to do with failure, and how “failing,” doesn’t mean quitting or giving up. As Einstein so aptly put it, “Success if failure in progress.”

This infograph also advises you on how to turn your failures into successes. Enjoy!

Failure Infograph


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This guest blog post comes from Kate Leibfried, president of Click Clack Writing. Click Clack is comprised of a team of writers and editors who create quality content for businesses. Enjoy! –Margaret

5 Basics for


Feel like your content is stale? Having trouble keeping your website or social media up-to-date? Here are 5 handy tips that will boost you above the competition:

1. Develop a schedule

Okay, okay. This sounds totally boring and tedious, but it is THE number one thing you can do when it comes to creating fresh content. Set aside a chunk of time every day (whether it’s a half hour in the morning, a few minutes during lunch, or whatever) and dedicate that time to freshening up your content. Surf the web, create a list of handy articles you find, and post them to your website or social media platforms. Try to dedicate at least one day per week to creating your own content in the form of a blog post or newsletter.

Look to steps 2-5 for great content creation shortcuts.

2. Subscribe to Google Alerts

Get daily (or weekly) alerts delivered to your inbox about the subjects that matter most to YOU. Do you care about fashion, photography, ice skating? Does your business revolve around career coaching? Diversity training? Security systems? Subscribe to Google Alerts and find interesting new content to share with your audience.

Alternatively, use your favorite RSS feed reader to get updates from your favorite websites.

3.  Cross-Pollinate

If you’re attempting to keep up your website, multiple social media platforms, and a blog, it can all feel a little overwhelming at times. That’s where cross-pollination comes into play. You can link many of your platforms together so that your content is disseminated across multiple areas. For instance, you can schedule an automatic tweet/Facebook post/LinkedIn update when you publish a blog post. You can also put a Twitter or Facebook feed on your website so that any site visitors can easily see your recent activity (and the website will always seem fresh). You can link your Instagram account to Facebook, Twitter, Tumblr, etc. so that your snazzy photo will be shared across all your social platforms.

With cross-pollination, you can ease the burden of trying to be everywhere at once. Focus on what you love and let your content spread through your linked accounts.

4. Post Evergreen Content

What is evergreen content? That’s the stuff that stays fresh and relevant, no matter the original posting date. Maybe you’re a construction company and you’ve written a blog post about winterizing your home–that’s evergreen. It will be relevant year after year for homeowners.

Take advantage of that longevity. Feel free to repost evergreen items every once in a while to your audience.

What’s NOT evergreen? Promotions, holiday greetings, event reminders…anything that will become irrelevant after a given time period.

5. Don’t Get Hung Up on #Trends

It can feel like a social media rat race when you try to tweet or post about whatever topic is trending at the moment. Unless you love being on the daily pulse (or truly have something to say about a hot issue), don’t work yourself into a frenzy trying to keep up with the latest trending topic. Instead, focus on your business and your personal area of expertise. Concentrate on what’s relevant in your industry and what will REMAIN relevant to your audience in the foreseeable future.

Keep in mind: your contention creation is NOT about you. It’s about your audience. Do them a service by relaying quality advice, tips, or professional opinions. Give them information that they can use. Make yourself (and your company) a value resource to them, and they’ll keep coming back.

BONUS TIP: Hire Help

If you’re up to your ears with work, don’t be afraid to hire help. While we encourage you to at least attempt to create your own content for a while (this helps you develop a genuine voice and build an understanding of your audience), we understand that not everyone has the time or inclination. Hire an expert (or several) to either get you going or maintain the content creation work that you’ve already started. Companies like Click Clack Writing specialize in content creation for businesses. Other companies like Tena.cious specialize in social media marketing and can help set you up with a comprehensive social media strategy. Whatever your needs may be, there are companies out there that can help. By hiring outside help, you can get back to the work you really love.

Good luck with creating fresh, interesting content! If you need further help, please don’t hesitate to reach out to us today.

–Kate & the Click Clack Team


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