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“Creating Successful Leaders”

Tag Archives: Personal Branding

December 3, 2014 5 Minutes to Better Personal Branding

Your personal brand is more than your company logo or the colors you choose for your website. Your personal brand is, to put it simply, you. How you act, what you say, how you dress, and how you address others all contributes to your personal brand. It’s what you’re showcasing to the world and, consequently, how others see you.

No empire is built overnight, just as no brand is transformed in a day. It takes time to build a reputation around yourself that others will respect.  But you CAN get started today by writing down some of the key goals you have for your personal brand and how you will go about achieving those goals. Start by thinking about a few key things:

1. Your brand should be consistent.

If you want to make yourself known as the reliable, go-to person for any project, then be reliable! If you want to be known as the employee who goes out of their way to include others, then focus on being inclusive! Don’t try to fake it and be something you’re not, but DO try to capitalize on your assets and be consistent with your behaviors. And remember: the office pool can be quite small. If you act one way with one group of people and act completely different with others, that behavior will be noticed…and that’s frankly not the kind of attention you want.

2. Review your daily activities.

Do your day-to-day activities support your personal brand? If you’re trying to promote your writing skills, but are constantly working on research projects or editing, then you’re not being true to yourself or your abilities and it’s probably time to reevaluate your daily work. Talk to a manager about getting more writing projects or volunteer for additional writing opportunities (like the monthly company newsletter).

Or maybe your goal is to rise to a leadership position. Think about your typical daily to-do list and ask yourself if your activities are contributing to the bigger picture. If not, how can you go about changing them?

3. Stay rooted.

Yes, personal brands evolve. You might change your career goals or you might even switch positions within the company. That doesn’t mean your personal brand should be scrapped and you should start from scratch. Stay true to who you are and never lose sight of that. You might consider saying an affirmation to yourself every morning like, “I am a positive, optimistic person who always gets things done on time” or “I enjoy working with customers and go out of my way to make them happy.”

The best way to start working on improving or honing your personal brand is to have a plan. Do not approach it haphazardly and let others decide how they see you. YOU decide how you’d like to be seen. YOU have the power to build a strong, respected personal brand, brick-by-brick.

Need help getting started? Contact me today for guidance with strategic career planning.

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July 31, 2014 Worried You’re Not A Born Leader? No Problem, Neither Are Most Of Us

What comes to mind when you hear the word “leader”? The captain of a team, perhaps? The lead soloist in an orchestra, or the director of a play?

I’d say these are all classic examples, as leaders like these inspire others to follow, thrive in the spotlight, and break new ground with their achievements. When we witness such leaders in action, it’s only natural to wonder: how did they get like that? Are great leaders born naturals, or did they learn and cultivate their skills?

To answer this, we must first dispel the myth that all leaders fit into the same cookie-cutter outlines. The examples I listed above, while all good ones, leave out many other kinds of influential leaders. Mentors, tutors, coaches, and other one-on-one roles are examples of leadership conducted behind the scenes. Similarly, parenting is a type of constant leadership that rarely gets awards or praise. There are scores of leaders who make their mark quietly, without any fanfare.

Once we see that leaders are a large, diverse group of people with all sorts of natural gifts and skills, it’s easier to see where our talents could apply to a leadership capacity. Undoubtedly, some people are naturally better equipped to fill many types of leadership roles, but no leader becomes great without dedicating time and effort into becoming better. And the biggest asset a leader has? Self-awareness.

In her article on Forbes’ website, author and coach Erika Anderson says her experience has shown the best leaders are self-aware: “Without exception, the more self-aware someone is, the easier he or she is to coach; the more improvable and better able to accept what they need in order to improve.”  I wholeheartedly agree. In my coaching experience, there’s not much you can do to help someone who is unwilling or unable to see themselves in a realistic light. I’ve had much more success coaching someone of modest skills who is self-aware.

Know your strengths, know your weaknesses, and know where you plug in to the world around you. This is the big idea behind self-awareness. You may possess amazing speaking skills, or a gift for innovative ideas, but if you cannot even accurately see who you are, and where you fit in, you’ll never be able to lead others.

That’s my thought for this week, and can you believe that next week is already August? I hope you’ve gotten a chance to get outdoors!

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June 13, 2014 Susan Cain: Introverts Are A Powerful, Underappreciated Group

In this TED talk, author Susan Cain makes the case for appreciating and accommodating introverts.

 

Her talk is insightful, and I highly recommend you watch it, but it runs almost twenty minutes, so I’ll highlight big points:

-Before all else, Cain stresses we need to be clear on what introversion is. Introversion is not the same as shyness, which is the fear of judgment from others. Extroverts, says Cain, crave social interaction, whereas introverts feel at their most capable when they are in quieter environments. The key to maximizing our talents, she says, “is for us all to put ourselves in the zone of stimulation that is right for us.”

-Workplaces nowadays are built with extroverts in mind: open offices, collaborative meetings, group projects, etc. Introverts’ work and success frequently suffer as a result.

-When it comes to leadership, introverts tend to be passed over for leadership positions. However, Cain points out that many of the greatest minds had big introverted streaks in them: Charles Darwin took long walks in the woods and turned down dinner invitations; Dr. Seuss came up with his stories alone in a bell tower of his house; Steve Wozniak, inventor of the first Apple computer, credits his expertise to devoting long hours alone studying computers.

Cain’s big point: We need a better balance between these two personality types in order to maximize creativity, productivity and cooperation in business and society.

What do you think? Where do you fall on the introvert-extrovert spectrum? How does your work environment help or hinder your success? Do you think introverts are passed up for leadership roles because they don’t fit the common view of what a leader should be?

 

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