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Creating Successful Leaders

Category Archives: Social Media

This guest blog post comes from Kate Leibfried, president of Click Clack Writing. Click Clack is comprised of a team of writers and editors who create quality content for businesses. Enjoy! –Margaret

5 Basics for

 

Feel like your content is stale? Having trouble keeping your website or social media up-to-date? Here are 5 handy tips that will boost you above the competition:

1. Develop a schedule

Okay, okay. This sounds totally boring and tedious, but it is THE number one thing you can do when it comes to creating fresh content. Set aside a chunk of time every day (whether it’s a half hour in the morning, a few minutes during lunch, or whatever) and dedicate that time to freshening up your content. Surf the web, create a list of handy articles you find, and post them to your website or social media platforms. Try to dedicate at least one day per week to creating your own content in the form of a blog post or newsletter.

Look to steps 2-5 for great content creation shortcuts.

2. Subscribe to Google Alerts

Get daily (or weekly) alerts delivered to your inbox about the subjects that matter most to YOU. Do you care about fashion, photography, ice skating? Does your business revolve around career coaching? Diversity training? Security systems? Subscribe to Google Alerts and find interesting new content to share with your audience.

Alternatively, use your favorite RSS feed reader to get updates from your favorite websites.

3.  Cross-Pollinate

If you’re attempting to keep up your website, multiple social media platforms, and a blog, it can all feel a little overwhelming at times. That’s where cross-pollination comes into play. You can link many of your platforms together so that your content is disseminated across multiple areas. For instance, you can schedule an automatic tweet/Facebook post/LinkedIn update when you publish a blog post. You can also put a Twitter or Facebook feed on your website so that any site visitors can easily see your recent activity (and the website will always seem fresh). You can link your Instagram account to Facebook, Twitter, Tumblr, etc. so that your snazzy photo will be shared across all your social platforms.

With cross-pollination, you can ease the burden of trying to be everywhere at once. Focus on what you love and let your content spread through your linked accounts.

4. Post Evergreen Content

What is evergreen content? That’s the stuff that stays fresh and relevant, no matter the original posting date. Maybe you’re a construction company and you’ve written a blog post about winterizing your home–that’s evergreen. It will be relevant year after year for homeowners.

Take advantage of that longevity. Feel free to repost evergreen items every once in a while to your audience.

What’s NOT evergreen? Promotions, holiday greetings, event reminders…anything that will become irrelevant after a given time period.

5. Don’t Get Hung Up on #Trends

It can feel like a social media rat race when you try to tweet or post about whatever topic is trending at the moment. Unless you love being on the daily pulse (or truly have something to say about a hot issue), don’t work yourself into a frenzy trying to keep up with the latest trending topic. Instead, focus on your business and your personal area of expertise. Concentrate on what’s relevant in your industry and what will REMAIN relevant to your audience in the foreseeable future.

Keep in mind: your contention creation is NOT about you. It’s about your audience. Do them a service by relaying quality advice, tips, or professional opinions. Give them information that they can use. Make yourself (and your company) a value resource to them, and they’ll keep coming back.

BONUS TIP: Hire Help

If you’re up to your ears with work, don’t be afraid to hire help. While we encourage you to at least attempt to create your own content for a while (this helps you develop a genuine voice and build an understanding of your audience), we understand that not everyone has the time or inclination. Hire an expert (or several) to either get you going or maintain the content creation work that you’ve already started. Companies like Click Clack Writing specialize in content creation for businesses. Other companies like Tena.cious specialize in social media marketing and can help set you up with a comprehensive social media strategy. Whatever your needs may be, there are companies out there that can help. By hiring outside help, you can get back to the work you really love.

Good luck with creating fresh, interesting content! If you need further help, please don’t hesitate to reach out to us today.

–Kate & the Click Clack Team

MARGARET SMITH IS A CAREER COACH, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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be yourself oscar wilde

I sometimes get the question: “Margaret, what is the most important attribute of a good leader?”

This question is a tough one. There are a lot of factors that make up an excellent leader: trust, self-confidence, good communication skills. In fact, I talk about my top ten attributes in my book, the Ten Minute Leadership Challenge. But the one thing at the heart of it all is AUTHENTICITY.

You have to be an authentic leader before anything else. You need to know yourself, your values, how you work, and who you are before you can even consider leading others. Authenticity means having a deep understanding of your inner self and not compromising your deeply held values. Sure, you can adapt to different situations and show different sides of yourself at different times (i.e. a more casual side at home, a more professional side at work), but your core should remain the same.

superheroHow would anyone trust you if you act like one person sometimes and a completely different person at other times? What would people think if you always agreed with whomever you were speaking, even if their assertions were way off base from what you believe?

Being authentic should be part of your personal brand. Show up, be yourself, and take a genuine interest in those around you.

I’ve been evaluating and interviewing Millennials lately for my forthcoming book, and I’ve found that authenticity is just as important as ever in the workplace. Millennials look for candid, authentic leadership that they can trust.

Furthermore, with the popularity of social media, your comments and photos are everywhere. Yes, you should be your authentic self on the web, but you should be your BEST authentic self. Let your funny or intellectual or caring side shine!

You’ll find that being your best authentic self is a heck of a lot easier than significantly modifying your behavior and beliefs whenever you’re with a different group of people. When people say, “your reputation proceeds you,” you should know that is a good thing.

Tune in next week for the UXL Authentic Leader Model.

MARGARET SMITH IS A CAREER COACH, LICENSED INSIGHTS DISCOVERY PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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decoding hashtags, UXL Blog

 

Last week, I attended an interesting and educational webinar on hashtags. The webinar was put on by members of the Insights® Discovery team. Through this session, I learned some valuable bits of information that I’d like to pass along to you. Here are a few of my key take-aways.

The Basics:

  • Hashtags are your friends! Use them to make your social media posts more search-able and to connect with other people in your industry
  • Do your research: Know which hashtags are currently popular in your field.
  • #Don’tgooverboardwiththelength Hashtags that are too long are often overlooked
  • Do get creative and have fun with hashtags in your social media
  • Do connect with others in your online community who are using the same hashtags (i.e. #coaching #writer #workingmom)
  • Don’t hashtag every word! It seems desperate and amateur.
  • Know what’s trending and take advantage (some hashtags are used frequently like #tbt for “Throwback Thursday,” in which you’re encouraged to post an old photo)

 

Events:

  • Create a specific hashtag for any event you host and actively encourage attendees to use it. Don’t be shy! Project your chosen hashtag on your powerpoint or print the hashtag on pieces of paper that you put at each chair.
  • If you’re attending an event, see if there is a specific hashtag associated with it. (i.e. #AWP15 for the 2015 Assoc. of Writers Program conference)
  • Live tweet (or use whatever your preferred social media platform may be) and use the given hashtag
  • Connect with other people at the event by looking up the designated hashtag and starting an online conversation

My main take-away: Don’t be afraid of hashtags! They aren’t something “the kids are doing these days.” They are a useful way to make connections and network in your field. Do a little research and then dive in!

Happy hashtag-ing and don’t forget to #havefun

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