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Tag Archives: company purpose

If you had to describe the purpose of your business in one sentence, could you do it? That’s the challenge posed by Daniel Pink’s* brilliant one-minute exercise. He believes that a lot can be revealed by asking employees about the purpose of their organization.

To do this, pass out index cards and ask everyone to write about the organization’s purpose in one sentence. The results can be eye-opening.

I’ll let Pink explain more about the process.

Daniel Pink company mission

https://www.danpink.com/pinkcast/pinkcast-2-6-how-a-simple-index-card-can-surface-your-organizations-purpose/

*Pink is the author of #1 New York Times bestsellers Drive and To Sell is Human. He publishes an informative business-related video every other week on The Pinkcast.

 

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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