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Whether we’re talking about an individual or a large corporation, branding is important. As an individual, your personal brand is what others see—the qualities (whether good or bad!) and the characteristics that comprise your reputation. As a company, branding is similar. It’s the reputation that people associate with the company when they hear its name or see its logo.

When many people hear the word “brand,” they think of a logo or tagline. They might see the McDonalds arches, the Nike swoosh, or the green and yellow of a John Deere tractor. But there’s more to it than that. Much more.

On an individual level, how you look and what you say make a difference. Of course they do. BUT, your appearance and your words pale in comparison to what you DO. You might be the sharpest dresser in the office, but if you fail to turn in your work on time, you’ll be perceived in a negative light.

Your appearance and your words pale in comparison to what you DO.

Similarly, a company may have a knock-out logo and a great tagline…but those elements mean nothing if they can’t deliver a quality product or service.

So what does make a quality brand? What are some of the factors you can put into place to elevate your personal brand in the eyes of others? (The same guidelines apply to both individuals and businesses!) Consider these four…

1. Put others first

Make other people the center of everything you do. Whether co-workers or clients, consider their needs and how best to serve them. In order to do this, it’s essential to get to know others on a deep level. Listen carefully to any concerns and frustrations, as well as positive experiences. Constantly ask questions and begin to develop an understanding of those with whom you work (be they your customers, team members, or boss).

2. Be authentic

Others can see right through a faux personality. Let your best self shine!

3. Check your ego

As much as you’d like to take credit for the success of an entire project, be sure to give credit where credit is due. Acknowledge the achievements of your team members and be sure to tell them you appreciate their contributions.

Additionally, keep in mind that your ideas are not the only ideas. Build a positive personal brand by being inclusive of others and open to their thoughts and opinions.

4. Be bold with your ideas

Much like a company, individuals are more likely to be successful if they are innovators. If you have a bold new idea, talk about it! Create action. Present your idea to your boss and ask permission to pursue it. This kind of bold, self-starter behavior is what many bosses look for when considering who to promote. Just make sure to present your ideas in a respectful way that opens the door to a discourse…not a “my way or the highway” speech.

5. Focus on the day-to-day

How you act, what you say, and what you do every day can either build or detract from your personal brand. Don’t underestimate the importance of your daily interactions. Your consistent, positive presence is important for building and maintaining your brand.

Make sure your daily actions are, in general, supporting your big-picture goals. If you’d like to, for example, rise to a leadership position, think about how your typical to-do list offers opportunities to achieve that goal. What can you do to put your big-picture goals in the center of your day?

 

As you work on building your personal brand, remember: success doesn’t usually come over night. Focus on small actions and interactions. Everything matters.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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