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Creating Successful Leaders

How to get others EXCITED about your business

 

I’ve talked to plenty of small business owners and solopreneurs who are absolutely, positively convinced that their business is the best thing in town. They can solve problems, make improvements, and deliver cutting edge innovations. And they might be right. Their business may offer valuable products and services.

So why isn’t everyone and their neighbor making a beeline for their door, eager to hire the business?

It might have something to do with how the business is presented.

Oftentimes, businesses do the obvious: they tout what they do. They discuss their products, features, and benefits. Sometimes, that’s enough, but more often than not, this kind of pitch will fall flat.

Any company can talk about what they do, but what really sets companies apart is the emotion behind the delivery. Instead of trying to explain what you do and how you do it, talk about why you do it. What drives your business? What is at its core? Why are you personally excited about your company’s offerings?

It is this kind of emotional connection that helps companies like Apple succeed. Apple has created a loyal following because they are passionate about innovation and design. They’ve built a reputation that says “quality product.”

What your prospective clients want to know is what sets you apart from “the other guy.” How do you differentiate yourself and stand out?

Use emotion-laden language to discuss what you do. Don’t just say, “We design top-quality widgets.” Say, “Our team is passionate about the user-widget experience.” Or: “We are excited to bring you unparalleled innovation in widget technology.”

So, how do you create this kind of language around your product? As Simon Sinek says, “Start with why.” What is the motivator behind your work? Why do you care? Why are you better than the competition? Why should your target audience care?

Take the time to mull over the WHY of your business and then start a dialogue. Talk to co-workers and potential clients. Deliver the “rough draft” of your message and see if it resonates with them. Then, tweak it until you’ve got it right.

I want to see your business succeed (and I know you do too!). It’s time to abandon the “We are Company ABC. We do XYZ” language and center your message around your “why.”

 

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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Speaking Tips to Build Confidence

As a coach, one of my focuses is on courage. In fact, I’ve developed a whole keynote (and even a little video) around the topic. Tapping into your courage isn’t always easy to do. We each have certain stumbling blocks that make us feel anything but courageous. For some people, it’s speaking.

Whether presenting in front of a group, or simply meeting with your manager in a one-on-one meeting, having polished speaking skills can help you succeed. When you’re articulate and confident, you can convey your ideas with clarity, improve your leadership, build relationships, and better interact with customers and co-workers. In short, having excellent speaking skills makes you seem more promotion-worthy (and who doesn’t want that?).

So, how do you improve your speaking skills and start expressing yourself with confidence?

It won’t happen overnight, but with time and conscious practice, you’ll be able step into any room and clearly communicate your thoughts. Start with these nine tips:

1. Prepare

Usually, you’ll have some kind of idea of what you’re going to have to talk about. Whether you’re speaking up at a meeting or going over your latest project with your manager, it’s a good idea to make a few notes about what you’d like to say and do whatever research you need to do. Anticipate questions and have answers prepared—but don’t be afraid to go off-script if necessary.

2. Pace Yourself

Confident speakers have careful pacing. They don’t speak too quickly, so that others can’t catch what they’re saying, and they don’t speak too slowly and completely lose their audience’s interest. The trick is to find your happy medium and while you’re at it…

3. Enunciate

Have the confidence to speak clearly. Practice your enunciation in front of a mirror or with a partner and make sure you’re sounding strong, instead of canned.

4. Listen

It may seem counterintuitive, but some of the best speakers are also excellent listeners. They pay attention to what other people are saying and respond in-kind. If, for instance, someone is expressing concern to you, it’s a good idea to acknowledge and address that concern. Remember: words are only part of the picture. Body language, vocal inflection, and other visual cues can help determine what’s on the speaker’s mind.

5. Empathize

Aim for understanding. When you have some kind of idea of what the other person is thinking or feeling, it will be easier to talk with that person on their level.

Part of empathy may involve asking clarifying questions to make sure you’re understanding the other person’s point of view.

6. Have a personality

Everyone’s speaking style is unique. You might be more boisterous or reserved. You might prefer more formal or casual language. Just make sure your best authentic self is shining through.

7. Cut convo fillers

Those “Ums” and “Ahs” and “You knows” can be distracting and can make you seem less confident. Practice eliminating them from your speech.

8. Put away distractions

When you’re speaking, give your full self. Put away your phone and pay attention. You might be surprised by the nuances you can pick up and then feed off of when it’s your turn to speak.

9. PRACTICE

As I mentioned above, it takes time to become an accomplished speaker. If you flop at first, don’t give up! Continue to engage others, practice your statements in front of a mirror, and keep at it. Try not to measure your progress against others, but regularly check in with yourself and recognize your personal progress. Did I mention, KEEP AT IT?

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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New Manager

For years, the story has been the same: The number one reason an employee leaves a company is because of their manager.

To me, that says something loud and clear: We are not investing enough time and energy into our managers. Sure, they may receive some cursory training about their new role, but they rarely get anything beyond that.

Below, I list nine important items we SHOULD be training our managers on. Each item links to a blog post about that particular topic. All of these items are covered through the Build A Boss program, which my colleague, Karen, and I offer to business teams. We have found that these are universal items that managers in all industries can benefit from.

Instead of simply awarding a promotion and stepping back to let the manager “figure it out,” companies NEED to be working on the crucial skills that make their managers think like leaders.

Nine of these crucial lessons are encompassed in the following articles…

  1. “Just Be Yourself!” Leadership and Authenticity
  2. 4 Ways To Delegate More Effectively
  3. Balancing Head And Heart: Friendships At Work
  4. Resist the Urge to Micromanage
  5. How To Confront Someone (Without Making It Worse)
  6. Having CLEAR Conversations
  7. Creating an Inclusive Workplace with Insights® Discovery
  8. “The 6 People You Need in Your Corner” from Forbes Magazine
  9. What is the difference between a BOSS and a LEADER?

 

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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