Category Archives: Personal Branding
May 1, 2013 Telling A Story With Your Presentation
Exciting new technologies are now available which turn a droll presentation into something truly captivating. Let’s face it: Power Point has been with us since Pagers. It’s probably fair to say that sitting through meetings full of pie charts, bar graphs and poorly-cropped clip art is getting kind of old.
Great Presentations Tell A Story
Data is vitally important to business. We all know it, but it’s tough to get interested in plain old numbers. To understand data, we need to apply it, put it in terms that make sense. A good presentation therefore rests upon your ability to explain the hows and whys of the data you’re sharing.
New interactive applications allow for you to do this in a manner that tells the story behind the data, gives it context, and clearly shows how it relates to each and every member of the team.
Prezi is a website which provides interactive templates that lead the viewer through a story. Here’s an example:
Their basic templates and services are free, and you can upgrade to even more extravagant applications with a fee. Here’s their website: http://prezi.com/
But remember, tools like Prezi are only as good as you make them. There’s quite a bit of potential in interactive presentations, but with said potential is also the risk of going overboard. Here are three tips to keep in mind when drafting your presentation.
Use Less Than You Think
Less motion, fewer pictures, fewer flashy effects. You want to keep your viewers tuned in the entire time, and overstimulating them will turn them off to your message. The effect of any attention-grabbing techniques should always be intentional, which leads me to point two…
Highlight The Data With Attention-grabbers
Bring attention to the data you’re presenting with motion, images and other dynamic visual techniques. Do this intentionally and sparingly to highten the overall impact of the data. Finally…
Keep The Story In The Viewer’s Mind Throughout
Weave the data into a larger narrative. Lead the viewer from one point of data to the next in logical, incremental steps. Wrap the presentation up with a larger application of said data and your own conclusions. Perhaps open it up for discussion so others have a chance to verbalize their thoughts. I make these suggestions–keeping the data within a narrative, applying it, and relinquishing the floor–for one simple reason: doing these things will help the audience remember your presentation long after you’ve finished. This is the goal of any presentation. You want to make an impact on your audience past the 20 minutes or so of the time they give you.
Tags: Effective Communication, Great Presentations, Leadership, Personal Branding
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April 9, 2012 How to Get Hired as an Older Worker
By Margaret Smith, UXL:
SPEAKER | CAREER COACH | CERTIFIED INSIGHTS DISCOVERY PRACTITIONER
As I mentioned in a previous post, older unemployed workers face a more of a challenge when searching for employment than other demographics. I’ve compiled a list of some helpful reminders for the older worker’s job hunt that will help you to keep your best foot forward at all times.
> Never forget what you’re worth: Older workers are dependable, have advanced problem-solving abilities, and are just as productive as younger workers.
> Stay enthusiastic and excited: No matter what your age, if you come off as exhausted, bored, resentful, or frustrated, you’re giving interviewers a bad impression.
> Keep your exchange respectful, no matter your age difference.
> Highlight your creativity through specific examples of your past work.
> Emphasize your past loyalty to your company.
> Edit your resume: Avoid the “too old” impression by limiting your “related experience” to the past 15 years, excluding graduation dates, and paring down your list of employment experience by saying “5+ years” instead of “30 years”.
> Explain you’re prepared to hit the ground running. Share examples of your ability to learn quickly with the interviewer.
> Take advantage of your expansive network—it’s still the best way to find work.
> Keep all mentioned accomplishments current.
> Make sure your dress is up to date, instead of dating you.
> Avoid feelings of defeat or apology for your age—this is not a topic that should be on the table during an interview, nor is it relevant to the conversation.
> Don’t limit your job search to exactly what you were doing before—consider a career change, why not?!
> Don’t mention upcoming retirement hopes.
> Stay current with new technology. Take a class, solicit the help of another, and do your research.
If you’d like help relaying your skills, interviewing, and branding yourself during the job process, contact me today to learn how I can help.
Tags: Common Interview Mistakes, Confident Interviewing, Interview Do's, Job Hunt Advice, Older Workers
March 14, 2012 How to Up Your Odds at a Job Fair
By Margaret Smith, UXL:
SPEAKER | CAREER COACH | CERTIFIED INSIGHTS DISCOVERY PRACTITIONER
Although attending a job fair is not necessarily the fast track to employment, it does improve your chance of making a connection with important individuals and organizations that give you a competitive edge.
Last January the Pioneer Press published an article titled, “Job Fair Require Strategic Approach” that offered some tips that I found particularly helpful for navigating this competitive and sometimes intimidating event.
To improve your odds, always plan ahead by researching the employers who are participating and the types of positions they’re looking to fill. The article’s author, John A. Challenger, reminds job fair attendees that it is “critical to maintain a positive and upbeat attitude throughout the job fair” and that this positive attitude should prevail “despite your frustration with the job market and waiting lines”.
Challenger is the chief executive officer of Challenger, Gray, & Christmas Inc, the global outplacement consultancy that pioneered outplacement as an employer-paid benefit in the 1960s. Here are his top tips for getting what you want out of your job fair:
JOB FAIR TIPS
>> Dress as if you were going to an interview. Wear neat, pressed clothes and shined shoes. Cover tattoos, if possible.
>> Smile: Make your first impression count. Remember your image—I am a professional, I have no problems, I will create no problems, and I will solve all your problems.
>> Be yourself. Don’t play a role, but be your best self.
>> Shake hands. Be enthusiastic. Show interest in the company and the representative. Know what the company does.
>> Sell yourself. Treat this like an interview. Tell the company representative what kind of employee you are, what you can do for a company and give some examples of each.
>> Make sure you understand each company’s application procedure, whether paper or online. Ask for a business card for proper information. Fill out applications completely and neatly. Include a copy of your resume when returning the application.
>> Approach each employer’s table by yourself, not with a clump of friends.
>> Bring plenty of resumes. Put them in a folder or portfolio so they don’t get crushed. Don’t give out your resume right away. Talk to the company representative first.
>> Remember to be positive, prepared, polite, and polished.
Are you currently struggling to navigate the job market or an important career change? I can help. CONTACT ME TODAY to learn how I guide you as you develop a strategy to showcase your skills and land the position or projects that align to them best.
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