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“Creating Successful Leaders”

Category Archives: Personal Branding

March 4, 2015 Over 40 and On the Job Hunt?

Since we spent the last month talking about Millennials, I thought it was time to flip the coin and address a topic that exclusively effects those in the Baby Boomer generation. (I’m also gathering information about Boomers in the workplace, so if you’d like to participate in my survey, please do so!)

So, you’re 45, 55, or 65 years old and looking for work? Don’t let all the younger faces in the workforce intimidate you or make you feel unworthy of nailing your dream job (it’s never too late!). Instead, freshen up your strategy and approach the job hunt and interview process with optimism and vigor.

Below, I’ve compiled a list of some helpful reminders for the older worker’s job hunt that will help you keep your best foot forward at all times:

> Never forget what you’re worth: Older workers are dependable, have advanced problem-solving abilities, and are just as productive as younger workers

>Stay enthusiastic and excited: No matter what your age, if you come off as exhausted, bored, resentful, or frustrated, you’ll give interviewers a bad impression

> Keep your exchange respectful, no matter your age difference

> Offer examples of your work that demonstrate your creativity

> Emphasize your past loyalty to your company

> Edit your resume: Avoid the “too old” impression by limiting your relevant experience to the past 15 years, excluding graduation dates, and paring down your list of employment experience by saying “5+ years” instead of “30 years.\”

> Share examples of your ability to learn quickly

> Take advantage of your expansive network—it’s still the best way to find work

> Keep all mentioned accomplishments current

> Make sure your dress is up to date, instead of dating you

> Avoid feelings of defeat or apology for your age—this is not a topic that should be on the table during an interview, nor is it relevant to the conversation

> Don’t limit your job search to exactly what you were doing before—consider a career change, why not?

> Don’t mention upcoming retirement hopes

> Stay current with new technology

If you’d like help relaying your skills, interviewing, and branding yourself during the job process, contact me today to learn how I can help.

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December 3, 2014 5 Minutes to Better Personal Branding

Your personal brand is more than your company logo or the colors you choose for your website. Your personal brand is, to put it simply, you. How you act, what you say, how you dress, and how you address others all contributes to your personal brand. It’s what you’re showcasing to the world and, consequently, how others see you.

No empire is built overnight, just as no brand is transformed in a day. It takes time to build a reputation around yourself that others will respect.  But you CAN get started today by writing down some of the key goals you have for your personal brand and how you will go about achieving those goals. Start by thinking about a few key things:

1. Your brand should be consistent.

If you want to make yourself known as the reliable, go-to person for any project, then be reliable! If you want to be known as the employee who goes out of their way to include others, then focus on being inclusive! Don’t try to fake it and be something you’re not, but DO try to capitalize on your assets and be consistent with your behaviors. And remember: the office pool can be quite small. If you act one way with one group of people and act completely different with others, that behavior will be noticed…and that’s frankly not the kind of attention you want.

2. Review your daily activities.

Do your day-to-day activities support your personal brand? If you’re trying to promote your writing skills, but are constantly working on research projects or editing, then you’re not being true to yourself or your abilities and it’s probably time to reevaluate your daily work. Talk to a manager about getting more writing projects or volunteer for additional writing opportunities (like the monthly company newsletter).

Or maybe your goal is to rise to a leadership position. Think about your typical daily to-do list and ask yourself if your activities are contributing to the bigger picture. If not, how can you go about changing them?

3. Stay rooted.

Yes, personal brands evolve. You might change your career goals or you might even switch positions within the company. That doesn’t mean your personal brand should be scrapped and you should start from scratch. Stay true to who you are and never lose sight of that. You might consider saying an affirmation to yourself every morning like, “I am a positive, optimistic person who always gets things done on time” or “I enjoy working with customers and go out of my way to make them happy.”

The best way to start working on improving or honing your personal brand is to have a plan. Do not approach it haphazardly and let others decide how they see you. YOU decide how you’d like to be seen. YOU have the power to build a strong, respected personal brand, brick-by-brick.

Need help getting started? Contact me today for guidance with strategic career planning.

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May 1, 2013 Telling A Story With Your Presentation

Exciting new technologies are now available which turn a droll presentation into something truly captivating. Let’s face it: Power Point has been with us since Pagers. It’s probably fair to say that sitting through meetings full of pie charts, bar graphs and poorly-cropped clip art is getting kind of old.

Great Presentations Tell A Story

Data is vitally important to business. We all know it, but it’s tough to get interested in plain old numbers. To understand data, we need to apply it, put it in terms that make sense. A good presentation therefore rests upon your ability to explain the hows and whys of the data you’re sharing.

New interactive applications allow for you to do this in a manner that tells the story behind the data, gives it context, and clearly shows how it relates to each and every member of the team.

Prezi is a website which provides interactive templates that lead the viewer through a story. Here’s an example:

Their basic templates and services are free, and you can upgrade to even more extravagant applications with a fee. Here’s their website: http://prezi.com/

But remember, tools like Prezi are only as good as you make them. There’s quite a bit of potential in interactive presentations, but with said potential is also the risk of going overboard. Here are three tips to keep in mind when drafting your presentation.

Use Less Than You Think

Less motion, fewer pictures, fewer flashy effects. You want to keep your viewers tuned in the entire time, and overstimulating them will turn them off to your message. The effect of any attention-grabbing techniques should always be intentional, which leads me to point two…

Highlight The Data With Attention-grabbers

Bring attention to the data you’re presenting with motion, images and other dynamic visual techniques. Do this intentionally and sparingly to highten the overall impact of the data. Finally…

Keep The Story In The Viewer’s Mind Throughout

Weave the data into a larger narrative. Lead the viewer from one point of data to the next in logical, incremental steps. Wrap the presentation up with a larger application of said data and your own conclusions. Perhaps open it up for discussion so others have a chance to verbalize their thoughts. I make these suggestions–keeping the data within a narrative, applying it, and relinquishing the floor–for one simple reason: doing these things will help the audience remember your presentation long after you’ve finished. This is the goal of any presentation. You want to make an impact on your audience past the 20 minutes or so of the time they give you. 

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