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“Creating Successful Leaders”

Category Archives: Advice from a Life Coach

December 3, 2014 5 Minutes to Better Personal Branding

Your personal brand is more than your company logo or the colors you choose for your website. Your personal brand is, to put it simply, you. How you act, what you say, how you dress, and how you address others all contributes to your personal brand. It’s what you’re showcasing to the world and, consequently, how others see you.

No empire is built overnight, just as no brand is transformed in a day. It takes time to build a reputation around yourself that others will respect.  But you CAN get started today by writing down some of the key goals you have for your personal brand and how you will go about achieving those goals. Start by thinking about a few key things:

1. Your brand should be consistent.

If you want to make yourself known as the reliable, go-to person for any project, then be reliable! If you want to be known as the employee who goes out of their way to include others, then focus on being inclusive! Don’t try to fake it and be something you’re not, but DO try to capitalize on your assets and be consistent with your behaviors. And remember: the office pool can be quite small. If you act one way with one group of people and act completely different with others, that behavior will be noticed…and that’s frankly not the kind of attention you want.

2. Review your daily activities.

Do your day-to-day activities support your personal brand? If you’re trying to promote your writing skills, but are constantly working on research projects or editing, then you’re not being true to yourself or your abilities and it’s probably time to reevaluate your daily work. Talk to a manager about getting more writing projects or volunteer for additional writing opportunities (like the monthly company newsletter).

Or maybe your goal is to rise to a leadership position. Think about your typical daily to-do list and ask yourself if your activities are contributing to the bigger picture. If not, how can you go about changing them?

3. Stay rooted.

Yes, personal brands evolve. You might change your career goals or you might even switch positions within the company. That doesn’t mean your personal brand should be scrapped and you should start from scratch. Stay true to who you are and never lose sight of that. You might consider saying an affirmation to yourself every morning like, “I am a positive, optimistic person who always gets things done on time” or “I enjoy working with customers and go out of my way to make them happy.”

The best way to start working on improving or honing your personal brand is to have a plan. Do not approach it haphazardly and let others decide how they see you. YOU decide how you’d like to be seen. YOU have the power to build a strong, respected personal brand, brick-by-brick.

Need help getting started? Contact me today for guidance with strategic career planning.

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November 12, 2014 How to Befriend Your Boss (Or at least get noticed!)

Let’s face it, the key to achieving many of your career goals (that promotion, that next raise, etc.) is to pass through the office gatekeeper: your boss. Befriending your boss can be a tricky endeavor. You don’t want to seem like a brown-noser or disingenuous. What’s more, your boss might seem distant or guarded, reluctant to make new acquaintances with people from the lower ranks. If that’s the case, you might want to set your sights on making an impression on your boss, rather than a friendship. But, no matter the situation, there are certain steps you can take to become more visible in a positive way in your boss’ eyes.

The key is to approach your boss in a natural, authentic way and treat her like any other human being. The goal is to develop an authentic relationship with another person, not to feel intimidated or uneasy with a superior. Try getting to know your boss like any other person at the office:

  • Say hello
  • Ask about his or her family (and remember family member names when they come up in conversation)
  • Ask about their weekend plans or ask about what they did this past weekend
  • Attend company events and make small talk with your boss
  • Discuss shared interests (but do NOT pretend to like something your boss does just to fit in)

Notice that this list does not include things like “buy him small gifts” or “call her to have coffee.” Those kind of activities tend to cross the boss-employee line (unless, of course, you actually are close friends with your boss OR your boss is the kind of person who enjoys regularly going out for coffee with her employees).

The other way to gain positive attention from your boss is to make your achievements known. Stand out from the crowd by speaking up at meetings, volunteering for extra projects (and delivering excellent results), and involving yourself in extracurricular work events. Make yourself a positive presence—someone who is friendly and inclusive, rather than closed off and self-centered—and you will be noticed. Even if you do not quite reach friendship level with your boss, you can at least make yourself visible and visibility goes a long way toward reaching your career goals.

Are you having trouble with your boss? Not connecting with office leadership? Contact me and we can discuss some potential solutions.

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October 29, 2014 Fear and Imagination

Since Halloween is right around the corner, I thought I would talk a little bit about fear. Often, when we’re afraid of something, we imagine the worse possible scenarios. We think about cars flipping over or spiders biting us. We imagine getting fired from our jobs if we step out of line or fear that we’ll never get that promotion if we assert ourselves too much around the office.

According to Karen Thompson Walker, fear is a story we tell ourselves. We are the authors and we sometimes let our minds take us to wild places. In her TED talk, Walker suggests that fear can be a good thing if we are in control of our fear and examine it objectively. She calls this “productive paranoia.”

Rather than ignoring your fear, ask yourself why you are afraid. Are you afraid for good reason? Or are you telling yourself a wild, emotion-filled narrative that is probably not true?

Looking at this concept from a work perspective, ask yourself why you are afraid to talk to the new people in the office or why you are afraid to ask your boss for time off. Do you think you’ll be rejected by your new co-workers? Do you think your boss will fire you? These, of course, are possibilities, but how likely are they? Use your fear to approach your problems objectively and minimize risk (for instance, if you are afraid your boss will reprimand you for requesting time off, make a case for your request and lay it out logically for your boss).

Don’t let your fear direct you; you should direct it.

Happy Halloween!

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