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Buzzwords lack clarity

They come in the form of KPIs, ROIs, or CTAs. They are the low-hanging fruit, the synergy, and the ballpark figures. They want to help you drill down, push the envelope, create a survival strategy, and do some heavy lifting.

This is the corporate speak that tends to spin its way into our conversations. It’s fine to use it every once in a while—especially if your audience is familiar and comfortable with the language—but it’s usually best to keep jargon to a minimum. It ends up clogging up conversations, confusing potential customers, and muddying the meaning of a sentence.

Simply put: If too much jargon is used, clarity is lost.

Instead of using a euphemism for a term, express what you actually mean. Instead of asking someone if they have “the bandwidth” to perform a project, ask them if they have the time, resources, and appropriate support. You’ll end up getting a more specific, straight-forward answer rather than a simple “yes” or “no” reply.

Be especially careful with corporate speak when you’re meeting with prospects, new clients, or potential new employees. Businesses tend to use industry-specific terminology which may be difficult for others to interpret. For instance, a company with a global presence might use the term “business process outsourcing” (or BPO), while a company specializing in education might use the term “digital literacy.” In both cases, the terminology may feel natural to those within the industry, but could confuse those outside the industry.

Language matters. The terms you use can contribute to an open, inclusive environment, or they can obfuscate meaning or leave certain people feeling confused or irritated. Do your best to use clear terms and don’t forget to ask for clarification when you need it. Chances are, if you’re confused by an acronym or unusual turn-of-phrase, others will be too.

Let’s aim for simplicity and precision in our workplaces! If you’d like some additional guidance, be sure to check out my short video on clarity.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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