Think of someone who is wildly successful. You might picture Bill Gates, Richard Branson, Brené Brown, J.K. Rowling, Mark Zuckerberg, the CEO of your company…or any number of people who have made it big.

What do they all have in common? What traits could an author possibly share with a techie?

The answer is simple on the surface, but difficult in practice. All of these successful people have an underlying firm belief in themselves and what they do.

Much of success is a mind game. If you are confident in your beliefs and your actions and you exude that confidence, others will be confident in you. If you move forward boldly, you will be perceived as a leader and someone who can be trusted.

The power of confidence is real. It’s what drives entrepreneurs to create start-ups. It’s what helps people step up and lead a team. But can you really switch on your confidence? Aren’t some people naturally more confident than others?

While you may not feel naturally confident, you DO have the tools to boost your self-assurance and step into your leadership. As Margie Warrell of Forbes says, “Confidence is not a fixed attribute; it’s the outcome of the thoughts we think and the actions we take.”

Warrell goes on to discuss research into brain plasticity and says that, “we can literally rewire our brains in ways that affect our thoughts and behavior at any age. Which means that no matter how timid or doubt-laden you’ve been up to now, building self-confidence is largely what psychologists called volitional. Or to use layman language: ‘By choice.’ With consistent effort, and the courage to take a risk, we can gradually expand our confidence, and with it, our capacity to build more of it!”

How can you start building your confidence and working toward success? Start with these four steps:

1. Have a clear mission.

What do you believe? What drives you? What is your vision for yourself and the future of your company? Create a roadmap of where you’d like to go and keep it at the forefront of you mind. Enlist the help of a career coach or counselor.

2. Fill your thoughts with positivity.

Practice building up your confidence every morning (or every time you’re feeling self-doubt) by telling yourself positive affirmations and actually believing them.

3. Stop limiting yourself.

Reach outside your comfort zone. The only way to achieve growth is to constantly stretch yourself.

4. Have courage.

Courage is one of the ten leadership attributes in my book, The Ten-Minute Leadership Challenge. Having courage means that you’re willing to stand up for your beliefs and defend others, if necessary. It means taking the occasional risk, even if you’re not feeling brave.

BONUS: 5. Start seeing setbacks as opportunities, rather than obstacles.

If your ideas are challenged, your project faces difficulties, or you’re told “no,” don’t give up! Instead, look at your setback as an opportunity to reframe your idea or your work. Author Stephen King was rejected dozens of time and told that “no one is interested in horror.” What did he do? He edited his work and kept on submitting it, standing firmly by his genre. It’s okay to rework your ideas, but stay steadfast to your core beliefs.

YOU have the power to be successful. Your internal monologue can either drive you toward success or make you shrink back into your comfort zone. Be bold, be confident, and above all BELIEVE in yourself, your capabilities, and your ideas.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

Tags: #1 key to success, advice from a career coach, boost confidence, career coach Margaret Smith, confidence and success, how to be successful, Minnesota life coach, secret to success