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“Creating Successful Leaders”

Category Archives: Communication

June 27, 2013 How To Give A Presentation People Will Actually Remember

I talked about the importance of telling a story with your presentation a few weeks back.

This week I came across a book that adds more insight to this topic: Presentation Zen, by Garr Reynolds. Using the principles of Zen, Reynolds calls for an approach that covers the entire process of making a presentation, from preparation to delivery.

Most presentations are neither exciting nor inspiring. “The dull, text-filled slide approach is common and normal, but it is not effective,” says Reynolds. And I think he’s right. I can’t tell you how many presentations I’ve sat through where I had no idea what the main points were even a few days after the fact.

Presentation Zen is a more basic approach to giving presentations, i.e., less is more. Your slides aren’t giving the presentation for you, but serve as a visual reference for you to keep the talk in context and to entice the audience. The moment you begin relying on your slides to inform the audience with content is the moment you can be sure you’ve put your audience to sleep.

Reynolds thinks we should take on a minimal design for our presentation slides. Don’t clutter your slides with colors and pictures and “fun” moving images. All of this just makes visual noise and takes away from the main points. Instead, slides should point back to you, the speaker, for insight and clarification.

Sure, there are some cases where you’ll need to put statistics and data on your slides. But do so in a way that points back to you, the story-teller, the informer, otherwise the audience isn’t bound to remember why your pie chart was that important.

Reynolds three main points in the book are:

Restraint in preparation 

We tend to go overboard in the research and scope of our presentations. Hold back, focus the discussion, and trust the process.

Simplicity in design

Pictures and text are suggestions and visual cues to the main point of the presentation: what you have to say.

Naturalness in delivery

This part takes practice. It has to do with public speaking, with teaching, with telling a story. None of these things come naturally. Yet with practice, you can become comfortable being yourself before others.

Reynolds, Garr. “Presentation Zen: Simple Ideas on Presentation Design and Delivery.” Berkeley, CA: New Riders, 2012.

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May 15, 2013 Good Writing Matters

Just as any good writer must know the subject they’re writing about, a good leader must be able to communicate well, and this includes strong writing.

You don’t need to become a novelist to write well. Whether it is an e-mail, memo, initiative, or presentation, good business writing follows these principles: clarity, succinctness and authenticity. Here are some quick and easy tips to help you write in this manner.

Write Short Sentences That Mean What They Say

Limit sentences to one idea each, only at first. It’s actually pretty hard to write a short sentence that is both clear and to the point. We tend to add words over weak sentences in an attempt to make them more professional sounding, but this usually backfires and makes us sound like we’re trying too hard. As New York Times editor Verlyn Klinkenborg puts it:

“It’s perfectly possible to make wretched short sentences. But it’s hard to go on making them because they sound so wretched and because it’s easy to fix them. Making them longer is not the way to fix them.”

You won’t need lots of big words if the core of your sentence has a strong idea. Once you feel comfortable with short and sweet, you can begin fleshing out your sentences. But only use words you know…

Use Words You Know

I encourage people to use strong action verbs on their resumes. These are words that follow the first two of our three writing principles in that they describe specific actions (clarity) with a single word (succinctness).  You may be thinking, wait, wasn’t I just told to avoid big words? Well, yes and no.

If you can use action verbs appropriately, then please use them and use them often! The trouble comes with those who use words in ways that do not make sense.

If you aren’t sure about a word, don’t use it until you look it up. Be sure to read examples of it used in a sentence.

Write In Your Own Voice

I think many miss the point that writing is an extension of our communication toolkit, and therefore an extension of ourselves. This may be due to negative experiences in school, where it seemed as if all the writing rules smothered a person’s unique voice.

Well, I’m telling you now that writing should always reflect a part of you. You must always be authentic with your words. Don’t betray yourself to big words you do not mean or big ideas you do not believe. Write what you know and what you believe. Disingenuous writing isn’t convincing and hinders real communication within an organization.

In this way, writing can be pretty empowering. You get to share your views in your unique way.

For more specific writing advice, check out my posts on resumes and cover letters.

Reference

Klinkenborg, Verlyn. Several Short Sentences about Writing. New York: Vintage Books, 2013, page 11.

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May 8, 2013 Are Middle Managers Still Relevant?

Researcher Behnam Tabrizi recently conducted a study to examine whether middle managers are still relevant in a world where executives have direct access to the front lines of their businesses. The results of the study showed that not only are middle managers still important, but the successful ones had a direct hand in the success of their company.

Based on the results, Tabrizi crafted three “rules” for being a successful middle manager:

Alignment

Successful middle managers were able to see how their own personal aspirations lined up with the greater aim of the company. This notion of alignment is similar to ideas I shared in a previous post. Accommodating someone’s personal goals does more than simply make them feel good about their job; research continues to show that it has a direct, positive impact on the company.

Authorship

Successful businesses gave middle managers the power to initiate projects. According to Tabrizi, “organizations create cross-functional teams of MLMs, who author change and innovation plans that turn executives’ visions into concrete steps.” Putting the power of the initiative into the hands of middle managers provides them a sense of ownership and commitment to success.

Action

Because middle managers in Tabrizi’s study were authoring initiatives, he stresses that they must be responsible for the enactment of their plans. They are the foot soldiers who must work through obstacles on a daily basis. It’s not always a glamorous job, but they’ll be motivated by the fact that they authored the initiative, not some out-of-touch executive.

This study puts the scientific stamp of approval on the things we already knew: that managers who didn’t share the common aspirations of their company don’t make good managers; that the company must place trust in their managers to come up with initiatives of their own; and that managers who work through enacting their own initiatives do much better than when they are handed an initiative from above.

Here’s a link to Tabrizi’s article.

Eager to learn more?  Read my post about authentic leadership HERE.

Happy managing!

Tabrizi, Behnam. “New Research: What Sets Effective Middle Managers Apart.” Harvard Business Review, May 8, 2013.

http://blogs.hbr.org/cs/2013/05/reinventing_middle_management.html

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