Category Archives: Communication
February 28, 2018 Fighting Office Gossip
It’s ugly and hurtful, but it happens in almost every workplace. Gossip. It’s those little hurricanes that start as whispers. Someone spreads a rumor about another person and then it grow and grows, damaging reputations or pitting people against each other.
Even if gossip stays small, it’s still harmful. Feelings may get hurt or reputations ruined…and whoever is spreading the gossip becomes a little more untrustworthy in others’ eyes.
It’s better to stay out or, better yet, actively fight gossip. How?
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Defend the gossip subject.
Next time someone tells you Kathy is stealing office supplies or Mike is on the verge of getting fired, respond with a shrug and say, “Hmm, that doesn’t sound like her/him. I’d rather not speculate.”
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Change the subject
It’s not a cop-out to change the subject when others are gossiping. It can actually be quite difficult and takes a lot of guts. Effectively change the subject by saying something like, “I’d rather not talk about [NAME]. Can you tell me if we’re meeting in room A or B for our meeting today? I have to set up some audio equipment…”
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Focus on others’ good qualities
When you talk about other people, make sure it’s always in a positive light. Don’t assign blame, chastise, or spread rumors. Instead, make an effort to look for the positive in each person and point it out to others. “Did you see Mark’s client report? It’s so detailed this time around! He must have put a lot of effort into it.”
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Be an example
Demonstrate to others that you are trustworthy AND a leader by not stooping to the level of petty office gossip.
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Confront gossip about YOU
There’s no better way to stop gossip in its tracks than to confront it…especially if it’s about you. When you’re approaching someone whom you know has spread a rumor about you, try your best to be level-headed and even-toned. Talk to the offender as if you were clearing up a simple fact. “Hey Lindsey. I heard you were saying X about me. It makes me disappointed and a little angry that you think that.” OR “Hey Graham, I wanted to clear up a misunderstanding. I did not do XYZ. Instead, I did ABC. I hope that clears things up.”
No matter how you slice it, it isn’t easy to fight office gossip. Be a shining example, talk about others in a positive light, and avoid spreading rumors, and you’ll find that other positive people will gravitate toward you. Your unwillingness to wade into office gossip proves that you are worthy of others’ trust and respect.
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM
Tags: avoid work gossip, career coach Margaret Smith, fight office gossip, gossip in workplace, improve communication, improve team dynamics, optimism at work, Saint Paul career coach
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- Posted under Advice from a Life Coach, Communication, Personal Branding
February 7, 2018 Why Everyone is Affected by the New Era of Selling
Whether you own your own business, you’re a solopreneur, a social media marketer, or in customer acquisition in a large firm, you’re in sales. You have a product or service. You want others to use it. It’s as simple as that.
Well…I wish it were that simple!
I worked as a sales manager at 3M for over two decades and saw a lot of changes…but those changes have accelerated over the past ten—or even five—years. Now, your potential customers can easily shop around and get to know your offerings and prices (and those of your competitors) before you even have a chance to reach out and engage them.
It’s also a social media-heavy marketing environment, and really hard to predict the next trend. Not to mention, with so many people elbowing for space on social media, it’s tough to get your voice heard.
It’s also a global society. You can hop on Etsy and buy a dress from a Japanese clothing company, or a pair of hiking shoes from Sweden.
In some ways, all these changes are great for consumers—they have a world of knowledge and products at their fingertips—but it’s not so great for small business owners or companies who are struggling to keep up.
HOW on earth do you approach sales in this new era?
I’ll admit, I’m not a marketer. I won’t tell you how to find your potential customers, but I will advise you on your approach once you find them.
Start with these five steps:
1. Believe wholeheartedly in your product
If you aren’t fully behind what you’re offering, it won’t sell. Potential customers are savvy enough to know when you’re not actually enthusiastic about the product you’re selling. Some of the most convincing ads I’ve seen on social media were for product that might seem ordinary (meals in a box, yoga pants, marketing webinars), but they were endorsed by very enthusiastic individuals who seemed to have a genuine stake in their product.
2. Pinpoint your audience with laser focus
Use data (and data analysts) to develop a deep understanding of who your audience is and it will be easier to find them and approach them. I’m talking not just about demographics (which is important, of course), but also your audience’s interests, their frustrations, and what makes them happy. Your product or service solves something. WHO benefits from your solution? When you know who, precisely, that is, you will feel good about selling them something that helps improve their life.
NOTE: You can utilize social media advertising to target people in a VERY narrow way. By having a precise understanding of your audience, you can take advantage of this ultra-targeted marketing.
3. Tell a story
If you’ve ever watched a crowding funding video on Kickstarter or IndieGoGo, you know that some of the most successful campaigns are ones that tell a story. It doesn’t have to be a personal story (although that can sometimes be effective); it could simply be the story of Jane Doe who travels for business all the time and can never sleep on the airplane…until she tried the Ultra Amazing Pillow!
When you tell a story in sales, you’ll want to make sure it feels natural (not over-rehearsed or awkward) and is relevant. Your story could be as simple as: “Mr. Jones had X Problem. Product ABC helped Mr. Jones in this way…”
4. Focus on education
This is the era of giving things away for free. Your customers will likely be used to getting free information (online newspapers, blog posts, eBooks, etc.), so why not take advantage of that mechanism? Offer a valuable (key word!) freebie and learn how to effectively use a sales funnel to turn interested individuals into paying customers.
5. Meet face to face
In our fast-paced, digital era, the most surprising “bold” move you can make is moving offline. Now, face-to-face interactions are more valuable than ever. It’s becoming a lost art to sit down with someone, look them in the eye, and tell them about what you do and what you’re offering. If you’re good at it, you will likely have an edge over nearly everyone else who is just playing the digital game.
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM
Tags: better sales, engagement in sales, everyone a salesperson, everyone is in sales, honest sales, improve sales, Margaret Smith sales, Margaret Smith Twin Cities, new era of sales, sell your business, storytelling in sales
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- Posted under Better Business, Communication, Sales
January 24, 2018 Your COURAGE Workbook, Part 4: COURAGEOUS LEADERSHIP
The wrap-up of my COURAGE Workbook series dives into courageous leadership. Even if you are not a manager or “boss,” you can still be a leader. Whether you’re heading up a project or you’re the office go-to expert on a certain computer program, you are a leader and leaders must act with courage.
Why courageous leadership?
Without courageous leaders, the workplace stagnates. Bold ideas and innovation are ignored in favor of “we’ve always done it this way” methods. On the other hand, bold leaders embrace change, empower their team, and forge ahead, even when it involves some amount of risk.
Courageous leaders also stick up for their team. They are advocates for others, which means occasionally putting themselves on the line.
Bold leaders are not afraid to admit when they’ve made a mistake. Rather than try to blame others, they accept responsibility and then move forward, looking for solutions to the problem.
As a leader, how will you act courageously?
- Have you ever had someone advocate for you (recommending you for a job/task, sticking up for your abilities, trusting you to do something even if others had doubt)? How did it feel? How can you pass on the favor to someone else?
- Commit to embracing bold ideas. How will you encourage others to bring forward their thoughts? How will you foster an atmosphere of open communication and idea-sharing?
- Courageous leadership often involves speaking up, whether you’re discussing an idea, a person’s role, or a big change. Identify your next “speaking up” opportunity (a staff meeting, a one-on-one, a coffee meeting, etc.). How will you commit to speaking up, despite the risks?
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM
Tags: be courageous, career courage, courage at work, courageous leadership, Margaret Smith coaching, Margaret Smith Minneapolis career coach, Margaret Smith professional speaker
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- Posted under Communication, Leadership
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