Category Archives: Better Business
February 14, 2018 How to LOVE what you do
Do you love what you do? Are you excited to wake up and get to work? Does your work add to your life and wellbeing…or does it detract from it?
If you’re currently in a place where you don’t love what you do, it may be time to sit down, get real with yourself, and re-position your compass. Think about it. If you’re like the average American, you’ll spend 1/3 of your life at work. That’s a HUGE percentage! Shouldn’t you at least like what you’re doing.
I think so.
As a career coach, I’ve met many people who are ill-fitted to their current role, but have no clue how to change things. They slog along because they need the money and are unsure of how to make a drastic change. What many of these individuals need is a deep look inside themselves.
We are a nation of go-go-go and rarely stop and take the time to get reacquainted with ourselves. After all, we’re constantly changing. You are not the same person you were as a teenager (thank goodness!) or a young adult. Change is natural, but we don’t always embrace it. Instead, we may power through it and do things because “that’s the way they’ve always been done.”
I challenge you to think differently.
Believe that you can fall in love with your work…you just have to find the right work. Investing in yourself and going through a program such as Insights Deeper Discovery can help set you down a better path. But you have to open yourself to new possibilities, earnestly and candidly reflect, and then act upon your discoveries. All three factors are necessary if you truly want to create lasting change in your life.
Beyond utilizing a science-based assessment such as Insights, it’s a good idea to also do the following:
- Research what’s out there
- Join a networking group and be curious (ask anyone and everyone about what they do—you might be surprised by what appeals)
- Invest in your future: work with a career coach, attend relevant workshops, or learn a new skill set
- Be open with your family—your decision affects them too and it’s a good idea to have them in your corner
- Figure out whether you like parts of your current role or need to make a big, sweeping change (turn to a coach or a science-based assessment to determine)
- Create an action plan—figure out the steps you need to take to implement your changes.
So, what are you waiting for? Isn’t it about time you invested in yourself and your future? Isn’t it about time you stepped forward into a job you love?
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM
Tags: fall in love with work, find passion in career, love what you do, love your work, Margaret Smith professional speaker, Minnesota business coach, passionate about career, work as passion
February 7, 2018 Why Everyone is Affected by the New Era of Selling
Whether you own your own business, you’re a solopreneur, a social media marketer, or in customer acquisition in a large firm, you’re in sales. You have a product or service. You want others to use it. It’s as simple as that.
Well…I wish it were that simple!
I worked as a sales manager at 3M for over two decades and saw a lot of changes…but those changes have accelerated over the past ten—or even five—years. Now, your potential customers can easily shop around and get to know your offerings and prices (and those of your competitors) before you even have a chance to reach out and engage them.
It’s also a social media-heavy marketing environment, and really hard to predict the next trend. Not to mention, with so many people elbowing for space on social media, it’s tough to get your voice heard.
It’s also a global society. You can hop on Etsy and buy a dress from a Japanese clothing company, or a pair of hiking shoes from Sweden.
In some ways, all these changes are great for consumers—they have a world of knowledge and products at their fingertips—but it’s not so great for small business owners or companies who are struggling to keep up.
HOW on earth do you approach sales in this new era?
I’ll admit, I’m not a marketer. I won’t tell you how to find your potential customers, but I will advise you on your approach once you find them.
Start with these five steps:
1. Believe wholeheartedly in your product
If you aren’t fully behind what you’re offering, it won’t sell. Potential customers are savvy enough to know when you’re not actually enthusiastic about the product you’re selling. Some of the most convincing ads I’ve seen on social media were for product that might seem ordinary (meals in a box, yoga pants, marketing webinars), but they were endorsed by very enthusiastic individuals who seemed to have a genuine stake in their product.
2. Pinpoint your audience with laser focus
Use data (and data analysts) to develop a deep understanding of who your audience is and it will be easier to find them and approach them. I’m talking not just about demographics (which is important, of course), but also your audience’s interests, their frustrations, and what makes them happy. Your product or service solves something. WHO benefits from your solution? When you know who, precisely, that is, you will feel good about selling them something that helps improve their life.
NOTE: You can utilize social media advertising to target people in a VERY narrow way. By having a precise understanding of your audience, you can take advantage of this ultra-targeted marketing.
3. Tell a story
If you’ve ever watched a crowding funding video on Kickstarter or IndieGoGo, you know that some of the most successful campaigns are ones that tell a story. It doesn’t have to be a personal story (although that can sometimes be effective); it could simply be the story of Jane Doe who travels for business all the time and can never sleep on the airplane…until she tried the Ultra Amazing Pillow!
When you tell a story in sales, you’ll want to make sure it feels natural (not over-rehearsed or awkward) and is relevant. Your story could be as simple as: “Mr. Jones had X Problem. Product ABC helped Mr. Jones in this way…”
4. Focus on education
This is the era of giving things away for free. Your customers will likely be used to getting free information (online newspapers, blog posts, eBooks, etc.), so why not take advantage of that mechanism? Offer a valuable (key word!) freebie and learn how to effectively use a sales funnel to turn interested individuals into paying customers.
5. Meet face to face
In our fast-paced, digital era, the most surprising “bold” move you can make is moving offline. Now, face-to-face interactions are more valuable than ever. It’s becoming a lost art to sit down with someone, look them in the eye, and tell them about what you do and what you’re offering. If you’re good at it, you will likely have an edge over nearly everyone else who is just playing the digital game.
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM
Tags: better sales, engagement in sales, everyone a salesperson, everyone is in sales, honest sales, improve sales, Margaret Smith sales, Margaret Smith Twin Cities, new era of sales, sell your business, storytelling in sales
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- Posted under Better Business, Communication, Sales
January 3, 2018 Your COURAGE Workbook, Part 1: COURAGEOUS GOALS
As you move forward into the New Year, it’s a good idea to pause, reflect, and think about how you would like your year to go. What are your goals and stretch goals? How do you picture your ideal year? What changes do you have to make to get there?
No matter what you resolve to do this year, you’re going to need a little (or a lot!) of help from one key tool: Courage.
Courage is the root of all bold action. It is what drives us to speak up, go to the gym, ask for the raise, seek a new job, or dare to dream big.
This month, we’re going to work on your courage. In a series of four blog posts, I’ll dive into different aspects of courage and give you activities to help boost and focus your courage.
This week, let’s think about courage in relation to goal-setting:
- What are your big goals for the year?
- What major changes will you have to make to reach those goals?
- What are some potential setbacks or roadblocks you might encounter?
- When those roadblocks occur, what will you do? How will you act? Create a “courage plan” to map out how you’ll overcome your roadblocks and move forward with your goals.
COURAGE NOTE: Remember that stumbling blocks are actually good for your development. They help you become a more nimble problem-solver, resilient, and adaptable. When you figure out how to overcome a problem, it will be easier to face a similar kind of issue down the road. SO: face your obstacles head-on!
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM
Tags: career coach Margaret Smith, Courage, courage at work, courage workbook, courageous goals, leadership coach Margaret Smith, Margaret Smith UXL, workplace courage
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- Posted under Advice from a Life Coach, Better Business, Changing Your Life, Goals
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