UXL Blog

With spring in the air, the time is right for a little refresh. For many people, that means deep cleaning your house, getting rid of rarely used items, or reorganizing the cupboards…but what about spring cleaning your personal brand?

A personal brand is a reflection of who you are professionally, how you present yourself online and offline, and how you are perceived by others. It’s about ensuring your values, skills, and personality shine through consistently in all your interactions.

However, a personal brand can go stale. You might change your goals, perspectives, or outlooks, which necessitates a change in personal brand. But it may be a challenge to get people to stop seeing the old you and start seeing the present version of yourself. How do you overhaul your personal brand and start putting forward the new you?

Here are 6 suggestions for spring cleaning your personal brand:

Clarify Your Goals

To begin reworking your personal brand, it is essential to have a good understanding of your goals and aspirations. Where do you want to go? What do you want to achieve? A personal brand can help get you there by aligning your values, skills, and personality with your objectives. By clarifying your goals, you can tailor your personal brand to reflect who you are now and where you want to be in the future, ensuring consistency and authenticity across all interactions.

Be Your Best Authentic Self

Revamping your personal brand does not mean you’re inauthentic or flighty. Rather, it is simply a way to step into a different version of yourself—a version that reflects your growth, goals, and values at this moment. Embrace your authenticity and let it shine through in your personal brand.

Update Your Profiles

Ensuring that your online presence aligns with your current personal brand is crucial. Make sure to update your profiles (LinkedIn and other professional networking platforms) and website with fresh content, new achievements, and any changes to reflect your updated goals and values. This will help reinforce your professional image and showcase the most current version of yourself. Regularly reviewing and revising your online presence is a key step in maintaining a relevant and consistent personal brand.

Update Your Responsibilities

If certain aspects of your work match your goals better than others, it’s prudent to ask for responsibilities or projects that align more closely with your objectives. By taking on new tasks that better reflect your current goals and values, you can strengthen your personal brand and demonstrate your commitment to growth and development.

Communicate

You do not have to undergo your brand revamp in secret. In fact, it’s a good idea to talk with your boss, mentor/sponsor, or even your co-workers (if appropriate) about the changes you’d like to make to support and reinforce the vision for your new personal brand. Remember to be tactful when asking for new responsibilities or aligning your roles to better match your evolving personal brand. By communicating openly with your colleagues and superiors about your goals and desired changes, you can foster understanding and support for your professional growth.

Own It

Although it may not come naturally at first, it is crucial that you “own” your new personal brand and be confident in its representation. Stand tall in your values, skills, and personality, and let them shine through in your day-to-day interactions. Consistency and authenticity in your personal brand will help others see and recognize the new you. Embrace the growth, the change, and the evolution that come with refreshing your personal brand.

Remember, your personal brand is a powerful tool that showcases your unique strengths and qualities. It’s about being true to yourself while also adapting and evolving as needed. Allow your personal brand to be a dynamic representation of who you are today, constantly aligning with your current aspirations and values.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

Tags: Improve Personal Branding, Margaret Smith business coach, margaret smith career coach, Personal Branding, personal branding for promotion, spring clean personal brand