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October 30, 2019 5 Minutes to a Better Cover Letter

First published in 2016.

If you’re on the hunt for a new job, you’re probably well-aware of the importance of a compelling cover letter. It’s how you can stand out from the crowd, how you can demonstrate a slice of your personality that you really can’t convey in your résumé. It’s also a great way to take a deeper dive into some of your past experiences and really highlight your accomplishments.

How do you write a cover letter that gets noticed? Seems like a daunting task, right?

It doesn’t have to be. I’ve laid out several simple pointers below that will guide you through the cover letter writing process and help you create something that is polished and memorable.

Remember: Cover letters are not just a repeat of your resume—viewing them as such will put you at a serious disadvantage.

Cover Letter Basics:

  • Name, address, and date at the top of the letter
  • Cover letter addressed to a specific person if possible. If individual unknown, send letter to the title of recipient (Production Manager, Technical Director, Human Resources, etc.)
  • State your interest in the position
  • Make note of special skills that qualify you for the job
  • Provide contact info and a time you can be reached
  • Thank the contact and close with “Sincerely”
  • Always ask someone else to proofread your letter and resume—don’t miss simple grammatical errors!
  • Sign your letter with either blue or black ink, NO EXCEPTIONS
  • Be concise and to the point (no cutesy statements or overbearing comments)
  • Use the same paper as your resume
  • Avoid using “I” too often or repeating the same words

Beyond the Basics:

  • Focus on two (or, at the max, three) major accomplishments in your career and really dive into them
  • Use concrete facts whenever possible. For example:
    • I saved XYZ Company $3.5 million dollars in their annual budget by…
    • During my time at ABC Inc., I trained over 200 people in…
    • I helped Company X grow by 4% through my….
    • I was the top salesperson at ABC, Inc., selling $$ annually
  • Let your authentic voice come through, but don’t sound too casual. It’s a fine line to ride and you may need a friend to weigh in.
  • Do your homework. Understand the company’s values and what they’re looking for in a new employee and make sure you highlight those parts of your experience.

Interested in learning more about creating an effective cover letter or interested in consulting a professional to ensure that you land that next job opening? Contact Me Today to learn about career coaching and UXL’s public workshops!

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
NOW LIVE: CHECK OUT MARGARET’S NEW ONLINE LEADERSHIP COURSE.

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October 16, 2019 Is your definition of “value” too narrow?

Hands holding a tape measure
Image by Myriam Zilles from Pixabay

How do you measure value? Is it in the skills your co-workers bring to the table? The projects you are able to complete? Is it strictly monetary? Different groups of people have different ways of measuring value and success, each with their own unique spectrums and criteria. If you only determine value from one perspective, it may leave you unable to recognize the skills and true value your employees bring to the table. If you find yourself stuck in such a rut, here are some different approaches you may want to consider when measuring value:

1. Engagement

Too often, teams’ leaders don’t take into account the level of engagement a given project will inspire among their team members. When selecting projects or assigning tasks, you may find it helpful to weigh your decisions on a scale of value that places that engagement above other elements. Work that excites your team will create a more efficient and productive flow.

2. Personal

What are your own motivators for doing the kind of work that you do? If you decide to take on work that is uninteresting but lucrative, what do you stand to gain by earning that money? Too often we set aside our own interests and priorities to follow procedure or defer to someone else’s interest. Your time as a professional is valuable and cannot be given back. Take this into account when determining the value of prospective work.

3. Constructive

What does your team stand to gain as a whole from a project? Is there an opportunity to call upon skills someone has been developing, or will there be any kind of collaboration with professionals in a different field or department? Often opportunities are valuable not just in the work they provide but from the skills they allow people to build upon from their undertaking. If you take a step back to measure value in this way, take stock of these big-picture benefits that may otherwise go unseen.

4. Monetary

Of course, some work is more straightforward in value and function. Teams cannot operate without a budget and opportunities must often be weighed against the most important benefit they bring to the company: resources. While money doesn’t need to be a driving measure of value, it should certainly be taken into account.

5. Public Facing

What does taking on a potential project mean for your brand? For the way people view yourself and your fellow employees? Social media and reputation are a valuable commodity in the digital business landscape and must be curated with care. Controversy or the appearance of dubious ethics can impact even the largest businesses. Don’t undervalue this important piece of social currency.

Value is subjective and multifaceted. The more ways you’re able to consider what is valuable in your organization will help put it in a stronger position tomorrow than it is today. Don’t be afraid to sit down and consider all the possibilities!

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
NOW LIVE: CHECK OUT MARGARET’S NEW ONLINE LEADERSHIP COURSE.

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September 18, 2019 Why do young workers quit? (And how to retain them)

via Pixabay

I often hear people complaining about the “new generation” of workers as being disloyal to the company. They change jobs like gym shorts, and can’t commit to a single business for more than a few years. While that may be true, have you ever stopped to think about WHY that’s the case?

1. Stagnant Wages

For many young and not-so-young (the oldest Millennials are approaching 40 now) people, the workplace landscape is MUCH different than it was when Boomers and Gen Xers began their careers. Wages have stagnated and benefits aren’t what they used to be. In many cases, the only way to get a raise is to negotiate one by switching jobs.

Solution?

Make sure your business is competitive. Offer fair wages, and regularly give raises to account for cost-of-living increases. In addition, make sure your list of benefits is attractive and competitive in the industry.

2. Boredom

“But what about their short attention spans!?” you might say. “We can’t seem to capture their interest.”

Sure, job boredom may play a role in Millennial job-hopping, but this is often a preventable woe. If more than one or two of your staff seem bored or distracted, it’s probable that there’s something systemic going on. It may be that…

  1. They are not well-suited for their role
  2. They are so efficient that they complete their workload much faster than previous generations of workers
  3. They have checked out because they feel like they don’t fit in in the workplace
  4. They have checked out because they don’t think they have a voice

Solution?

In all these scenarios, communication can help prevent boredom. Regularly check in with your staff and make sure they are feeling engaged and supported. Give them the space to express how they are feeling and vocalize what they’d like to see changed. Then, work with them to strategize ways to make positive changes.

If your young workers are checking out because they feel like they don’t fit in, counter that by encouraging team-building workshops (consider Insights Discovery as a starting point), after-work outings, or collaborative projects. Pay attention and make sure your seasoned workers are giving the newer workers a voice.

3. Lack of Freedom

Nobody likes it when others look over their shoulders to supervise their work. It conjures images of elementary school, when teachers had to keep a classroom of rambunctious youngsters in line in addition to teaching multiplication tables. Such treatment in the workplace could induce anxiety and the feeling of being hemmed in. No one works well under that kind of pressure.

Solution?

Your staff are not elementary children and should not be treated as such. It’s a good idea to demonstrate trust in your team by giving them a long leash when it comes to projects, minimizing your involvement, and being open to different styles of working and different solutions.

Another thing: consider allowing your staff to occasionally work from home. We live in a time where technology enables many people to work remotely on at least some of their projects. As long as the work is being done, who cares if they work in their pajamas?

If you have a retention problem, ask yourself if any (or all!) of these three factors are coming into play, and then DO something! I’m here to help.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
NOW LIVE: CHECK OUT MARGARET’S NEW ONLINE LEADERSHIP COURSE.

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