UXL Blog

There’s a reason blockbuster action movies make your pulse quicken, or Pixar animations can make you teary-eyed. Images can have an impact, and visual storytelling can be powerful. In the movie Wall-E, the main character is a robot who doesn’t really speak (aside from chirps and whistles), and yet we feel empathy for this machine.

Fortunately, you don’t have to work in an animation studio to communicate effectively in a visual medium. Here are four ways to make your work more visual (and powerful!):

Cut Words from Your PowerPoints

If a PowerPoint presentation is too text-heavy people either A) get bored or B) focus so much on reading the slides that they don’t pay attention to what you’re saying. One way to avoid this is to cut down on the words in your slides. Instead, use images, graphs, and videos to convey your message. This will help your audience stay engaged and make your presentation more memorable.

Use Infographics

Infographics are a great way to present data in a visually appealing way and can be used to show data trends, compare statistics, or explain complex ideas. Instead of just giving your audience a list of numbers, turn that data into a graphic that tells a story. This can help your audience better understand the information and make it more impactful. There are many online tools (such as Canva) that make it easy to create your own infographics, even if you don’t have a design background.

Tell a Story

Humans have been using stories to communicate for thousands of years, and for good reason. A good story can capture an audience’s attention and keep them engaged. Try to incorporate storytelling into your presentations or reports. This can be done by using anecdotes, case studies, or personal experiences to illustrate your point. Not only will your audience be more interested, but they will also be more likely to remember the information you’re presenting.

Use Color

Color can evoke emotions and influence our moods. Use this to your advantage by incorporating color into your visual content. Choose colors that are appropriate for the message you’re trying to convey. For example, blue can be calming and trustworthy, while red can be energetic and passionate. Colors are also a great way to present a concept—I rely on the colors of the Insights® Discovery color wheel to talk about individuals’ and teams’ communication preferences, ways of processing information, dynamics, and more.

Just make sure to choose colors that are visually appealing, are not too distracting, and make sense with whatever you’re presenting.

Communicating effectively is crucial in today’s world, and using visual storytelling is a powerful way to do so. By following the tips mentioned above, you can create visually appealing content that captures your audience’s attention, conveys your message clearly, and stays with them long after the presentation or report is over. Don’t be afraid to experiment with different visual elements and techniques to find what works best for you and your audience. With practice and persistence, you too can harness the power of visual storytelling to communicate your ideas effectively.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

Tags: communicate visual to increase effectiveness, effectiveness of visual communication, Margaret Smith LP of Insights, Margaret Smith professional speaker, the power of storytelling, unlock power of visual communication