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“Creating Successful Leaders”

April 3, 2024 How to Spring Clean Your Personal Brand

With spring in the air, the time is right for a little refresh. For many people, that means deep cleaning your house, getting rid of rarely used items, or reorganizing the cupboards…but what about spring cleaning your personal brand?

A personal brand is a reflection of who you are professionally, how you present yourself online and offline, and how you are perceived by others. It’s about ensuring your values, skills, and personality shine through consistently in all your interactions.

However, a personal brand can go stale. You might change your goals, perspectives, or outlooks, which necessitates a change in personal brand. But it may be a challenge to get people to stop seeing the old you and start seeing the present version of yourself. How do you overhaul your personal brand and start putting forward the new you?

Here are 6 suggestions for spring cleaning your personal brand:

Clarify Your Goals

To begin reworking your personal brand, it is essential to have a good understanding of your goals and aspirations. Where do you want to go? What do you want to achieve? A personal brand can help get you there by aligning your values, skills, and personality with your objectives. By clarifying your goals, you can tailor your personal brand to reflect who you are now and where you want to be in the future, ensuring consistency and authenticity across all interactions.

Be Your Best Authentic Self

Revamping your personal brand does not mean you’re inauthentic or flighty. Rather, it is simply a way to step into a different version of yourself—a version that reflects your growth, goals, and values at this moment. Embrace your authenticity and let it shine through in your personal brand.

Update Your Profiles

Ensuring that your online presence aligns with your current personal brand is crucial. Make sure to update your profiles (LinkedIn and other professional networking platforms) and website with fresh content, new achievements, and any changes to reflect your updated goals and values. This will help reinforce your professional image and showcase the most current version of yourself. Regularly reviewing and revising your online presence is a key step in maintaining a relevant and consistent personal brand.

Update Your Responsibilities

If certain aspects of your work match your goals better than others, it’s prudent to ask for responsibilities or projects that align more closely with your objectives. By taking on new tasks that better reflect your current goals and values, you can strengthen your personal brand and demonstrate your commitment to growth and development.

Communicate

You do not have to undergo your brand revamp in secret. In fact, it’s a good idea to talk with your boss, mentor/sponsor, or even your co-workers (if appropriate) about the changes you’d like to make to support and reinforce the vision for your new personal brand. Remember to be tactful when asking for new responsibilities or aligning your roles to better match your evolving personal brand. By communicating openly with your colleagues and superiors about your goals and desired changes, you can foster understanding and support for your professional growth.

Own It

Although it may not come naturally at first, it is crucial that you “own” your new personal brand and be confident in its representation. Stand tall in your values, skills, and personality, and let them shine through in your day-to-day interactions. Consistency and authenticity in your personal brand will help others see and recognize the new you. Embrace the growth, the change, and the evolution that come with refreshing your personal brand.

Remember, your personal brand is a powerful tool that showcases your unique strengths and qualities. It’s about being true to yourself while also adapting and evolving as needed. Allow your personal brand to be a dynamic representation of who you are today, constantly aligning with your current aspirations and values.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

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March 27, 2024 How to Meaningfully Improve an Employee’s Work Performance

If an employee is not quite rising to your workplace’s standards, that can be a delicate situation. On the one hand, if you critique the person’s work too harshly, they may become discouraged or frustrated, or they may even quit. On the other hand, if you do not underscore the importance of the situation, or if your feedback is not specific enough, that person might continue to operate in the same manner, and little will change.

How do you navigate this tightrope-like situation? How can you provide adequate feedback, guidance, and resources to help improve an employee’s performance? Here are three ways to make a meaningful difference:

Give Excellent Feedback

Unfortunately, it is incredibly easy to flub feedback. The feedback might be too vague, too harsh, or lacking a sense of urgency. When providing feedback to underperforming employees, I suggest keeping three things in mind:

1. Make It Specific

It isn’t enough to tell someone they need to “step it up” or “make strides.” Instead, give specific feedback on what the person is doing right and what they need to improve. It helps to open with the positive (“Sandy, your people skills continue to impress me. Customers say you’re easy to talk to and an excellent communicator”) and then move into the areas of improvement (“However, our numbers show that you have trouble closing the sale. Let’s talk about some of the potential roadblocks you’re facing…”).

2. Set Goals

When working on a specific area to improve, it is helpful to set SMART goals. SMART is an acronym that stands for:

Specific – the goals should be clear and well-defined.

Measurable – the goals should have measurable criteria for success.

Achievable – the goals should be attainable and realistic.

Relevant – the goals should be aligned with the employee’s role and the overall objectives of the organization.

Time-bound – the goals should have a specific time frame for completion.

By setting SMART goals, you provide the employee with a clear roadmap for improvement and a way to track their progress. This approach helps to ensure the employee understands what is expected of them and can work towards achieving those goals.

3. Create a Check-In Plan

It’s helpful to create a plan for regular check-ins with the employee. This allows you to monitor their progress, address any concerns or challenges they may be facing, and provide ongoing support and feedback. The frequency of the check-ins can vary depending on the employee’s needs and the urgency of the situation. It’s important to create a supportive and non-judgmental environment during these check-ins, so the employee feels comfortable discussing their progress and any obstacles they may be encountering.

Facilitate a Mentorship

Mentorship can be a valuable tool for improving an employee’s work performance. Pairing the underperforming employee with a more experienced and successful colleague can provide guidance, support, and valuable insights. The mentor can share their own experiences, offer advice, and help the employee develop the necessary skills and knowledge to excel. This one-on-one relationship allows for personalized guidance and can greatly enhance the employee’s professional growth. A mentorship program can be formal or informal, depending on the needs and preferences of the individuals involved.

Provide Necessary Resources

To support an employee in improving their work performance, it’s essential to provide them with the necessary resources. This could include training programs, workshops, online courses, or access to relevant materials and tools. By equipping the employee with the resources they need, you empower them to acquire new skills and knowledge that can enhance their performance. Additionally, offering ongoing learning opportunities demonstrates your commitment to their professional development and shows you are invested in helping them succeed.

By following a few intentional strategies, you can begin to make meaningful improvement in an employee’s work performance. Remember, communication is key, and it’s hard to know what your employee needs until you take the time to sit down and talk with them about their performance. Frame this an opportunity for growth and development, rather than a punishment. Creating a supportive environment can help foster continuous improvements and aid employees in reaching their full potential.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

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March 20, 2024 Prep Your Employees for Promotion(4 Ways)

There’s a theory called the “Peter Principle,” named after sociologist Dr. Laurence J. Peter, that essentially states that people will “be promoted up to a point where they are no longer qualified, leaving a company full of incompetent employees.” In other words, an employee who excels at their job might receive a promotion as a reward for their good work, but their new role may be ill-suited for them and, thus, they no longer thrive at work and feel incompetent (whether true or not).

But it doesn’t have to be this way. One way to fight back against the Peter Principle is to elevate the skillsets of your people to equip them for both their current and future roles. Here are four ways to do that:

Have an Honest Conversation

It’s natural to want to give an outstanding employee a promotion, but that person should understand exactly what they’re in for. What skills would they need in their new role? What additional training? Are there any areas that might prove problematic for them? Do they have any trepidations about their potential shortcomings? Ideally, the employee who is up for promotion will feel confident that they can overcome their limitations through additional skill building, experience, etc., but if they feel that the hill is too steep to climb, they may not want the promotion after all.

Provide Appropriate Resources

Provide your employees with the necessary resources to enhance the skills they need for their new job. This could include access to training programs, workshops, online courses, or mentorship opportunities. By investing in their development, you empower them to acquire the knowledge and expertise needed for their current and future roles. The cost might be significant up-front, but it is absolutely worth it. With the right resources, your people can effectively grow and excel in their positions.

Check In Regularly

It is crucial to schedule regular check-ins with your employees, especially in the weeks and months after their promotion. These check-ins will allow you to assess their progress and address any challenges or concerns they may have. Use your check-ins as an opportunity to provide feedback, offer guidance, and discuss any additional support they may need. By maintaining open lines of communication, you can ensure that your employee feels supported and empowered in their new role. Regular check-ins also allow you to make any necessary adjustments to their development plan and provide ongoing resources and opportunities for growth.

Encourage Continuous Learning

Promotions should not be seen as the end of the journey for your employees. Encourage them to continue learning and developing their skills even after they have settled into their new roles. Provide opportunities for them to attend conferences, seminars, and industry events. Encourage them to pursue certifications or further education. By fostering a culture of continuous learning, you demonstrate your commitment to their growth and show that you value their professional development. This will not only benefit them individually but also contribute to the overall success of your organization.

By creating an environment that fosters continuous learning, you can motivate your employees to stay engaged and strive for personal and professional growth. The Peter Principle does not have to be the reality in your organization. By proactively addressing the skill gaps and providing ongoing support, you can ensure that your employees continue to thrive in both their current and future roles.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

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