Skip to content

UXL Blog

“Creating Successful Leaders”

August 26, 2015 The Road Trip (Stretching Outside Your Box)

I am very fortunate to have a family beach house in Delaware and try to spend some time there each summer.  This year I was able to navigate three weeks at the beach, which has never happened before.  That was my stretch…both managing before I left to have everything in order and then slowing down while I was there to really appreciate the ocean, the smells, the sounds, the food, and sand in my shoes.
This year my husband found it necessary to fly back to Minnesota early and I was facing the long drive back alone. While in a conversation with a college friend, we both expressed disappointment that we were not going to see each other this summer. I mentioned the long drive back and then, it struck me! Her company on this trip would be awesome and a great way to catch up.  I posed the question, “Want to go on a road trip?”  Her response, “I’ve never been on a road trip but it sounds like a great adventure. I’m in!”
The trip went faster than it ever had, 1,100 miles of talking, laughing, sharing, questioning and comparing.  It was great.  She had never been to Minnesota, (good thing this trip was in August!) so it was fun to show her the place I call home. She stayed one additional day and then flew home.  I received a text from her when she landed in Baltimore: “That was fun, where are we going next?!”

The moral of the story: It’s healthy and beneficial to stretch outside your comfort zone, whether that means talking to a stranger on the sidewalk, applying for your dream job, or writing a book. Look for opportunities to learn, grow, and reach for those stars. You’ll be happy you did.

Tags: , , , , , , , ,

August 19, 2015 The Elevator Pitch is Out!

For years, we’ve been taught to hone our elevator pitches—those thirty-second sound bites about ourselves that are theoretically meant to engage a complete stranger. The problem? The typical elevator pitch usually comes across as canned and overly-salesy. The eyes glaze over, the listener makes any excuse they can to get away. You might manage to shove a business card into your listener’s hand before they dash away…

It’s not surprising that this kind of approach doesn’t work. But, what does?

According to international sales speaker Kim Duke, you should ditch the traditional elevator pitch in favor of storytelling. Tell a little something about yourself in story form. Make it interesting and unique.

What should your story involve? According to Kim Duke:

  • PEOPLE. You’re not talking about gadgets and services – you’re talking about people. It is conversational, interesting to listen to.
  • CURIOSITY. You lead with something that captures their attention – something that they are struggling with.
  • DON’T SOUND CANNED. There’s a difference between being passionate or being an actress. If you’re too dramatic, or too flat – people TUNE YOU OUT both ways! Practice your introduction but don’t sound like a robot.
  • GET TO THE POINT. What is your claim to fame? This is where you can include a little Zip (e.g. My clients on average increase their sales by 50% or more.)
  • CALL TO ACTION. People should feel inspired to want more, learn more, go to your website, ask for your card…make them think!

And don’t forget to LISTEN to what others have to say. A good listening ear can go a long way.

Remember to always be your authentic self when telling your story. Don’t stretch the truth or just “tell ’em what they want to hear.” Lay out your story and practice it in the mirror or with a friend. That way, you’ll feel more natural when the time comes to actually talk to a potential client. Above all, be yourself!

Tags: , , , , , ,

August 12, 2015 Having Clarity

In my mind, having clarity comes in two parts. You have to give clarity and ask for clarity. If you are in charge of a project or leading a team, don’t assume that everyone already knows your expectations. Make those expectations clear and leave room for others to ask questions. Put yourself in others’ shoes and anticipate questions that might come your way.

On the flip side, if you’re on the receiving end of a project or initiative, don’t be afraid to ask clarifying questions. It is much better to make sure your idea of the project’s end state aligns with the actual anticipated end state then to muddle your way through it and hope you’re doing what’s expected of you. One good way to make sure you completely understand your assignment is to repeat back what you think you heard. Something like: “Okay, Bill. It sounds like you’re saying we need to come up with a better social media marketing strategy for product X, and we have two weeks to get you a proposal. Is that correct?”

Having Clarity is one of the chapters in my book, The Ten Minute Leadership Challenge, and I go into much more detail in those pages about how to give and ask for clarity.

I’ve also made a short video about Having Clarity based off the principles outlined in my book. Enjoy!

Tags: , , , , ,