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Creating Successful Leaders

Selling your wow factor

The other day I ran into a former colleague of mine who recently made a pretty big career transition. When I asked her what the main contributing factor to her success was, she told me it was her ability to put herself out there and sell her strengths to potential employers. Here was someone who had no experience in her newly chosen field, but was able to easily snag a job.

I know, selling yourself sounds intimidating, right? But in today’s workplace, you have to be able to peddle what you preach. As Liz Ryan, CEO and Founder of Human Workplace, says, “You’re going to sell yourself over and over during your career, and you’re going to sell your ideas, too. You sell yourself every day on the job — not just when you’re job-hunting. Your boss and the rest of the people you work with don’t form an initial opinion of you and leave it at that. You sell yourself in every interaction.”

This may seem challenging, but it doesn’t have to be. Here are a few tips to help you successfully sell your “wow” factor:

Be a Storyteller:

Think up 3 stories that showcase your key strengths and make them authentic to you. Who knows the topic of you better than YOU? For example, let’s say your strengths are in collaboration, communication and creativity. These can be pretty broad statements alone, so weave some intimate stories that prove you have these skills. And don’t shy away from personal as well as professional accomplishments. Training for and completing a marathon can be just as important as implementing a new process at the office in showcasing your talents.

Practice Your Stories:

Get out there and meet people! This is a great way to practice telling your personal story. The more you do this the more confident you will be and the easier it will be to stand out from the competition.

Be a Good Listener Too:

When you are selling your brand, make sure you keep the audience in mind. Remember that you are trying to fill a need. “Good selling requires listening and aligning yourself with another person’s needs,” says Ryan.

You don’t have to be afraid to market yourself with poise. Being genuine will go a long way with any interaction. With a little self-reflection and practice, you can have your “wow” factor and sell it too.

MARGARET SMITH IS A CAREER COACH, INSIGHTS® DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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Don't just hibernate in your career

It’s winter. This is the time of year when many of us wish we could morph into a bear and hibernate for a few months. Instead, I propose we use this time to reflect on the past year and consider any changes we might like to make in the future. What is one of the most common desires? A career change.

This move can seem daunting and risky, but the risk can be worth it. Being stuck in a career that doesn’t let you shine is more detrimental to your personal well being than trying something new. It can dim your light and leave you feeling more like that sleepy bear. It doesn’t have to be a complete career overhaul; it can be small steps such as taking on a new project more aligned with your interests.

How to get started? By finding your niche, that “wow” factor that allows you to shine brightly.

Listen to your heart; what did you love to do as a child, when the world seemed full of endless possibilities? Discovering your true self is where you should focus your attention first. Do a personal inventory of your passions and skills and see if you can turn any of those into a rewarding career.

To truly move forward in your endeavors, take note of anything holding you back. Are you anxious about finding people who can help you on your journey? Are you nervous about your lack of experience? Start a journal to get these fears out of your head. To create balance, make a list of the positives, such as more satisfying work, better health or less stress.

Once you have weighed the pros and cons, take action! Researching career possibilities is important, but you will learn more by putting yourself out there. Try to enjoy the process and reach outside of your comfort zone. This will open up more opportunities to ignite your niche.

Don’t hibernate your true passions. Being your authentic self will help you stand out above the rest and lead to a successful career and life!

Check out my blog post next week to learn how to market your niche.

MARGARET SMITH IS A CAREER COACH, INSIGHTS® DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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It happens to all of us, doesn’t it? We start out the new year with the best of intentions: “I’m going to exercise and eat better!” “I’m going to get more sleep!” “I’m going to learn another language!” But by week 3 or 4, we start to lose steam. Then, February hits and the resolutions of the month before begin to fade. By mid-February, most people have given up their resolutions and carry on as normal…

It doesn’t have to be that way! You CAN keep your resolutions; you CAN make permanent life changes this coming year. How? Here are four steps to set you up for success, but ultimately it all boils down to you. Do you want to succeed? Do you want to make a long-term difference? Then you can, and you will. Let’s get started…

1. Don’t bite off more than you can chew

You might have lofty goals (and I’d certainly like you to achieve them!), but it is crucial to be realistic. Don’t resolve to go to the gym every day, only eat fruits and vegetables, and cut out television entirely if you don’t think those goals are sustainable. Don’t aim to go “all out” for a month, and then crash back into your old habits. It’s much better to work towards something (i.e. start by going to the gym twice a week, and then increase your attendance as the year goes on) then to plunge in and back out again.

2. Break your goal into twelve parts

A year may seem like a long time, but a month goes by in the blink of an eye. If you have a substantial goal for the new year, break your goal into smaller pieces so that you feel a sense of accomplishment each month. For instance, if you’d like to write a book this year, make a plan like this:

January: Complete book outline and attend one writing class

February: Write chapter one; attend one writing class

March: Write chapter two

ETC.

Don’t forget to reward yourself in some small way after you achieve your monthly goal!

3. Hold yourself accountable

There are a few ways to check in on your goal progress. One effective method that I’ve used is to enlist the help of an “accountability partner.” This is a person who will check in on you every once in a while and make sure you’re on track. This could be a close friend, your mother, a co-worker, etc.–someone who isn’t afraid to keep you on the ball. In turn, you can offer to be their accountability partner.

If you’re a more private person and would prefer to tackle your resolution solo, consider setting up a series of notifications in your Google calendar, iCalendar, or whatever program you prefer. Create an event that says something like, “Have you completed X this week? Keep going!” and set a notification to remind you of the “event.” These regular check-ins will help keep your resolution top-of-mind. Just be sure they aren’t so frequent that you’ll simply delete them without a second glance.

4. Make your game plan

Really, this should be step number one, but I’m closing the list with this one so that it’s the first thing you do when you finish reading this post. MAKE A GAME PLAN. Don’t go into the new year with a vague resolution and no idea how you’ll achieve it. Take the time to sit and reflect about your goal. Ask yourself why you want to make a positive change in your life and then ask yourself how you are going to make that change. The how is important. This is where all the action comes into play. How will you reach your goal this year? What steps will you take? How will you accomplish those steps. Only by really thinking about the logistics of your resolution will you be able to achieve it successfully. By crafting a game plan (and posting it somewhere that you can see if every day), you’ll start to turn a vague wish into a reality.

Start today! The new year is coming up and I’d love for you to dive into it with confidence, knowing that you have the tools to achieve great things this year.

If you’d like additional help creating a road map for this year, please give me a call anytime and we can discuss your strategy.

MARGARET SMITH IS A CAREER COACH, INSIGHTS® DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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