Category Archives: Insights Discovery
March 13, 2024 5 Ways to Facilitate an Inclusive Brainstorming Session

Have you noticed that some members of your team tend to dominate the brainstorming sessions or the meetings that call for creative input? A few voices are usually the ones that rise to the top—the ones that deliver their feedback, opinions, and ideas. In the meantime, others are usually quiet, maybe only occasionally contributing, or not speaking up at all. This does not necessarily mean these individuals don’t have anything to contribute; rather, they might be shy or soft-spoken, or they may prefer to analyze the situation in more depth before contributing their thoughts (see my post on communication and Insights® Discovery).
How can you make sure everyone on the team is heard? How can you foster an environment that welcomes all perspectives and people? Let’s discuss five ways to facilitate an inclusive brainstorming session:
1. Set Some Parameters
Before the brainstorming session begins, you may want to encourage participation by setting some ground rules. You could, perhaps, give everyone five minutes to voice their thoughts, and then go around the table (or video conferencing screen), so everyone has an equal chance to “hold the floor.” This helps to give your quieter team members uninterrupted time to voice their thoughts.
2. Intentionally Involve Team Members
If appropriate, try asking a specific team member for their perspective. If a certain subject applies to a team member, or if someone looks like they want to say something, help them along by asking them a pointed question. For example, you might say, “Diedre, I know you have been working on a project related to what we’re discussing. Do you have any thoughts?” Or: “Marcus, it looks like you wanted to add something. What’s your perspective on this?”
3. Help Your Team Understand Communication Styles
One way to help equalize brainstorming sessions is to help your team members understand each other’s communication styles and preferences. I recommend utilizing a science-based assessment program, such as Insights® Discovery. I’m a Licensed Practitioner of Insights®, and I can attest to its effectiveness! This type of program can help people understand the root of others’ behaviors—why some people are more reserved, for example, or why some people thrive in brainstorming or creative sessions, while others prefer different ways of idea generating. Additionally, once people have a common language to voice thoughts, they can communicate more effectively. When using Insights, you might say something like, “I don’t have much of an opinion right now, but that’s probably my ‘Blue energy’ coming through and telling me I need to analyze all the options in more depth.” (If you’d like to know what I’m talking about, check out this past blog post!)
4. Meet One-On-One
In some situations, it is best to meet individually with team members to get their perspectives on certain projects, initiatives, and ideas. Not everyone feels comfortable sharing openly in a group, so these one-on-one meetings can provide a chance for quieter team members to voice their thoughts. Be sure to create a safe space where your people feel comfortable sharing openly and honestly.
5. Provide Other Communication Channels
When holding a brainstorming session, it’s a good idea to establish up front that this is a no-pressure situation, and there will be room for additional thoughts, ideas, and opinions after the meeting. Then, let your team members know how, exactly, they can put forth those opinions. Ideas include emailing you (or the team leader) directly, meeting with the team leader one-on-one, filling out an anonymous survey, or starting an online spreadsheet that shows the various ideas and potential directions.
The important thing is to remember that not everyone communicates or participates in the same way. To truly facilitate a welcoming and inclusive brainstorming session, it is essential to consider your team members and their communication preferences. When you put in an honest effort to ensure everyone’s voice is heard, you usually end up with more innovative, creative, and thoughtful ideas to propel your team forward.
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE.
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE.
Tags: better brainstorming, create inclusive brainstorm session, facilitate inclusive brainstorm, insights and communication, margaret smith leadership, Margaret Smith licensed Insights practitioner
- Leave a comment
- Posted under Communication, Insights Discovery, Leadership
February 14, 2024 Improve Team Dynamics with Insights

You know it when you’re a part of it. A team with a great working relationship communicates well, respects each other, and has a great balance of creativity and strategy. This type of team has excellent rapport, and everyone feels as though they have a voice and their perspectives are respected. When you partner with a team like this, the work seems effortless and you tend to be highly productive.
How do you achieve such a “dream team”?
What can you, as a leader, do to foster the type of environment that produces great teams?
Excellent teams can be built in a number of ways, but in my experience, the very foundation of creating a great team involves getting to know your people at a deep level, and figuring out how they mesh with one another. This may seem like a daunting task, but there is actually a relatively simple tool you can use to develop this type of deep understanding of your team members: Insights® Discovery.
Insights® is a science-based program that helps people gain an intimate understanding of their personal thought patterns, behavioral tendencies, communication preferences, strengths, and more. The data gathered through assessments is analyzed and explained using a very approachable methodology: four colors. The main idea of Insights® is that we all have the capability to embrace all four colors (i.e., personality types), but we tend to prefer one or two colors over the others.
The colors are:
- Cool Blue (analytical, thoughtful, data and strategy driven)
- Sunshine Yellow (social, creative, idea and relationship driven)
- Fiery Red (confident, commanding/natural leader, to-the-point)
- Earth Green (empathetic, inclusive, pensive)
Though this is an oversimplification of the program, this gives you a general idea of the four colors and how they are associated with personalities (read more about Insights® and communication in this past blog post).
How does Insights® relate to team dynamics?
A person’s Insights® profile not only provides information and insights about how that individual functions (and their ideal environment), but also tells us how individuals relate to others. For example, we might learn that one person tends to embody many “Sunshine Yellow” qualities—they are gregarious, social, and more enthusiastic about idea generation than analytics or strategy. This person might work with someone who leans toward “Cool Blue” and is fairly quiet and reserved, likes to fully analyze the numbers, and wants to explore many options before making a decision.
If these two people do not understand A) how they, personally, tend to operate or B) how their teammate operates, they might start to clash or become frustrated with each other. On the other hand, if these individuals are fully aware of how each person tends to think, behave, and communicate, they can lean into each other’s strengths instead of clashing. Different people can be assigned different roles within the team (don’t put the Sunshine Yellow person behind a desk, crunching numbers all day; and don’t make the Cool Blue person lead a creative brainstorming session!), so everyone can shine.
I have been a Licensed Practitioner of Insights® for about a decade, and I can attest to its effectiveness. Communication and understanding improve, and suddenly teams are talking to each other using the Insights® color language (“My ‘red’ side is really anxious to get this done, but I think we should hear what the ‘blues’ have to say” or “I know this is very ‘green’ of me, but I think we should bring Becky into the conversation and see what she has to say”).
By acknowledging your own tendencies and understanding the thought patterns and preferences of others, you can begin to build a harmonious team that capitalizes on each other’s strengths and recognizes potential trouble spots. If your work team needs to improve its dynamics, consider taking a closer look at Insights®.
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE.
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE.
Tags: better team cohesion with Insights, Insights and Teamwork, insights discovery and improving teamwork, Insights Discovery and team dynamics, Margaret Smith licensed Insights practitioner, Margaret Smith Minneapolis career coach
- Leave a comment
- Posted under Insights Discovery, Teamwork
January 11, 2023 Leaders: 4 Ways to Identify Your Team’s Strengths

One of the wonderful things about humanity is that we’re all so different, and we embody many different traits. Our distinct personalities can lead to powerful innovations, creative solutions, and out-of-the-box thinking. But it can also lead to conflicts, clashing, and misunderstandings. Have you ever tried to assign a highly collaborative leadership task to an extreme introvert? Or asked a “numbers person” to lead a creative brainstorming session.
It can be beneficial, of course, to stretch our abilities and challenge ourselves to reach outside our comfort zones. However, everyone has their limits. A social person who thrives on interpersonal interactions and teamwork can only take solo data entry work for so long. Soon, they’ll be miserable and, possibly, looking for an exit.
As a leader, it’s smart to identify your team members’ strengths and capitalize on them. Develop an understanding of their strengths by doing the following:
1. Ask them directly what they excel at, what they enjoy doing, and what their goals are. You might be surprised by how quickly people open up when talking about these topics.
2. Turn to a trustworthy assessment test for guidance. As an LP of Insights Discovery, I’m a big proponent of the Insights program. Rooted in social science, Insights Discovery identifies four key personality types (Cool Blue, Fiery Red, Sunshine Yellow, Earth Green) and outlines their inherent strengths and weaknesses. This can be used as a starting point to understand each individual’s potential. For more information, see my past blog post on Insights.
3. Observe each person on the job. What tasks do they excel at? How do they respond to different situations? Do they seem energized or drained after certain tasks? Taking note of these cues can help you better understand how to delegate tasks for maximum efficiency.
4. Listen to your team members’ feedback. They may have ideas on how they can best contribute to the team’s goals. They may be frustrated with processes or tasks they feel they are over- or under-qualified for. Address these issues and strive to create an environment in which everyone can utilize their strengths.
Once you’ve determined each team member’s strengths, you can start assigning tasks and roles that challenge and inspire. Letting team members play to their strengths can lead to greater satisfaction, higher morale, and better team performance. As a leader, it’s vitally important to recognize everyone’s unique gifts, and use them to drive the team forward and foster a more motivated, happier team.
MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE.
HER NEW EBOOK IS CALLED A QUICK GUIDE TO COURAGE.
Tags: better teamwork, identify team member strengths, leaders identify team strengths, margaret smith leadership, Margaret Smith licensed Insights practitioner, play to teams strengths, team strengths with Insights Discovery
- Leave a comment
- Posted under Communication, Insights Discovery, Leadership

