Category Archives: Better Business
February 4, 2015 How to Train Millennials
Millennial workers are the future. The generation born between 1980 and 2000 currently comprises 36% of the workforce and 15% of all leadership roles in the United States, and will continue to grow as members of the Baby Boomer generation retire. Although some workers like to dismiss the Millennial generation as “disloyal” or “entitled,” much of this negative labeling comes from fundamental misunderstandings between generations. Because Millennials will soon be the most prominent demographic in the modern workforce, I decided to dedicate the month of February to this generation. Whether you’re training Millennials, working alongside them, or you are a Millennial, this series should be useful to you. To kick off, I will first discuss training techniques.
Many organizations are not keen on the idea of overhauling their entire employee training program. Yes, it can be costly and time-consuming, but it is an absolutely essential step to take if you want to attract new talent and set up new hires for success. And there’s an additional bonus: According to Sweetrush Training, “Applying these [new training programs] will make your training stronger and more effective for everyone — not just Millennials.” That’s because older generations have many of the same tendencies as Millennials, including a positive response to feedback and an interest in interactivity.
The following is a list of some typical Millennial traits and how they translate into workplace training:
1. Millennials are goal-oriented and like clarity
Before delving too deeply into your training program, give your Millennial trainees a high-level overview of what you’re going to cover and what they need to know. According to Vivid Learning Systems, “Helping them understand early on what is expected of them helps them not only succeed in training but also on the job. You can do this by clearly communicating training objectives, informing trainees about what information they will be evaluated against and how they will be evaluated, and providing an opportunity for Millennials to ask questions and clarify expectations early on.”
2. Millennials learn better by doing than seeing
To put it frankly: lecture-style training sessions do not work. Most Millennials have grown up with interactive classrooms in which the teacher promotes learning through games, roleplaying, labs, and asking questions. Actually, this kind of interactive learning environment works well for people in all generations. Instead of talking at your trainees and flipping through powerpoint slides, try something more engaging. Use case studies, group work, scenarios, video clips, question and answer sessions, etc. You’ll find that this training style will keep your Millennial hires interested and help them better retain what they’ve learned.
3. Technology is second-nature for Millennials
Whether it’s videos, online forums, training software, simulations, or interactive Smartboards, incorporating technology into your training program is essential. Millennials are comfortable with technology and readily turn to it for both education and entertainment. By weaving technology into your training program, you’ll find that Millennial trainees will stay engaged and your company will appear to be more relevant and modern in their eyes.
4. Millennials are interested in collaboration
According to USA Today, studies show that “Millennials actually like to work in teams more than their elders.” This may seem counter-intuitive, given most Millennials’ attraction to technology (and the amount of time they spend engaged with their smartphones), but a full 60 percent of Millennials would prefer to collaborate in person vs. online (34 percent) or via phone or videoconference (6 percent). An added bonus of including group activities in your training program is that the new hires will get to know each other and begin to form bonds. Given that a positive work environment is typically very important to Millennials, it’s a great idea to get them working alongside and befriending their peers right away.
If you have any questions about creating a new training program for the next generation of workers, please do not hesitate to contact me today.
Tags: the millennial generation, train millennial workers, Training Millennials, understanding millennials, workplace training for new hires
November 19, 2014 Are YOU Prepared For Small Business Saturday?
It’s right around the corner. On November 29th, millions of people will flock to small businesses to take advantage of sales and to support the local economy. Small Business Saturday is a great idea and a fantastic opportunity to promote your small business, but how on earth can you take full advantage of it? How can your small business stand out from the crowd?
Before I answer that, let me be clear about one thing: Your small business does NOT have to be a brick and mortar store. You might host house parties (think Norwex or Tastefully Simple), tutor math students, sell jewelry, or run an independent consulting business. In any of these cases, Small Business Saturday applies to you.
1. Run a Promotion
Nothing gets people to flock to your business like a good old fashioned promotion. If you’re a consultant, you might offer one free half-hour session for anyone who contacts you on Saturday. If you sell hand-knitted hats and mittens, you might give people a chance to enter a drawing for some free goods. If you run a pastry shop, you could give away free cookies. Whatever the case, make sure you thoroughly advertise your promo through all your marketing channels: social media, your newsletter list, your family and friends (you might be amazed by how willing people are to help you), etc. Need help getting started? This article gives you the basics on creating a great promo.
TAKE ACTION:
If you’re totally at a loss for how to create a successful promo, try creating a coupon (i.e. 50% off any one item from your Etsy store) and send it to all your email contacts and post it on Facebook.
2. Start Talking
Don’t be shy about advertising your small business! Use all the marketing resources you have at your fingertips. That includes social media, word-of-mouth, your email list, your book club or church group, and your past customers. Generate a buzz about Small Business Saturday and start creating dialogues with those around you. Make an effort to post something about your business (or Small Business Saturday) every day until the 29th. If you’re in any business-related groups on LinkedIn, start a conversation about Small Business Saturday and see what others are doing to promote their businesses. Engaging your social media platforms accomplishes two things: 1) It creates excitement around your products or services and 2) It boosts your SEO since search engines are designed to search for fresh content (and that includes social media updates).
TAKE ACTION:
One of your greatest resources is past customers. These are people who can attest to how great your products are or how fantastic it is to work with you. Collect as many testimonials from past customers as possible and post them on your website or tweet about them. Also, don’t be afraid to ask your past customers to spread the word about your business on Small Business Saturday.
3. Collaborate with Other Small Businesses
Make Small Business Saturday a party this year! Invite other small businesses to join you in marketing and promotion. These might be businesses that are similar to yours (i.e. jewelry shops) OR they might be physically located next store to you (then you can work on attracting visitors to your specific neighborhood) OR they might simply be businesses with whom you have a good, long-standing relationship. By pooling your resources, you can create a more in-depth, far-reaching campaign and you’ll be able to draw on each other’s creativity. Plus, this kind of relationship with other businesses opens the door for collaborating in the future.
TAKE ACTION:
After Small Business Saturday is over, be sure to compare notes with your small business team. What went well? What didn’t? What would you do differently next year? This kind of dialogue sets the stage for next year and helps to keep marketing at the top of your mind as you march into the holiday season and the upcoming new year.
Good luck out there and be sure to send me an email on Small Business Saturday with this code:
Sincerely,
Tags: creative marketing ideas, marketing for your small business, Promote your small business, Small Biz Saturday, Small Business Saturday 2014
- Leave a comment
- Posted under Better Business, Uncategorized



