UXL Blog

When I talk to clients about building up their personal brands, I remind them that a personal brand should be consistent and reliable. This is your reputation, the overall traits that people see in you. If you behave one way with a certain group of people and then modify your behavior drastically with another group, people will pick up on that. They will begin to question your integrity and authenticity, and your personal brand will mostly likely take a hit.

Of course, it’s a good idea to modify your actions slightly (you might have a more casual approach with co-workers than clients, for instance), but your true self should remain consistent. I talk about this concept quite a bit in my chapter on authenticity in the Ten-Minute Leadership Challenge and in various blog posts about authenticity and authentic leadership.

One thing to keep in mind when you’re focusing on your personal brand is that we live in a web. You aren’t just spinning in your own orbit, having one-off conversations with a manager here, a prospective client there. Your actions and your words can have a far-reaching effect.

I’ve personally experienced this effect during my time at 3M. People would know my reputation as a go-getter and an”idea person” before I even introduced myself. Word has a way of spreading and, because of that, the people at 3M entrusted me to take on new, experimental projects, knowing I had built up a reputation of innovation and ambition.

In your own world, your reputation might either be built or shattered by the things you say on social media, your replies (or lack of replies) to emails, your courteousness or curtness, your ability to meet deadlines (or ignore them). And you know what? The web is getting smaller. We are all linked through digital channels (Facebook, LinkedIn, Slack, email records) and our actions can be easily monitored (browser history, time stamps on email messages). Why not be transparent?

Putting your best, genuine self forward is the surest way to develop a personal brand that is consistent, trustworthy, and YOU.

FURTHER READING:

The 5 Minute Personal Branding Pep Talk

Better Personal Branding

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

Tags: Better Personal Branding, career coach Margaret Smith, career coach Minneapolis, connection web, Improve Personal Branding, personal branding Minneapolis, Personal Growth, reputation building, Twin Cities career coach