UXL Blog

Even if you’re not looking for a new job, networking is still a valuable pursuit. It’s a chance to learn more about your industry, the jobs you didn’t know existed in your field, how to advance your career, or how to start your own business. For some people, networking can feel like shallow interactions that are barely masking the attitude of “what can you do for me?” but this doesn’t need to be the case. With a positive disposition and helpful strategies in place, networking can be the start of a nurturing, collaborative, trustworthy community for you.

Practice your intro

You may not be selling a product or an idea, but in networking scenarios, you need to market your skills and talent. When people ask you about your job title and your pursuits, have a clear, short summary ready to go. Practice it in the mirror or record yourself, if you can; hearing your voice played back can help you determine where to pause or when to punch up your pitch for optimal recollection, for you and your potential contacts.

Set goals for yourself

Networking goals will vary between people and industries, but it is important to set them. It’s far too easy to sweep that type of work under the rug, but setting goals will keep you accountable. Create goals that are achievable: attend at least one networking event within the next month, reach out to three new people in your industry, or schedule a meeting with an existing contact. Once you meet those goals, make new ones.

Treat every encounter as important, because it is

While it is easy to think of networking as a means to a new job, there is more to be gained from these interactions. Don’t dismiss someone because they can’t help you right now: the benefit of continued communication could come around in three months or three years. Keep in mind that they could also introduce you to someone else who needs your skills.

Follow up

After you meet these new contacts, you need to reach out before they start collecting dust. Use the method of communication that works for both of you: phone, email, Skype, or face-to-face. Check in regularly and ask them about what they’re working on, what projects they see for the near future, and the skills and experience needed to complete their work. If your skills don’t align with their needs, you might recommend someone from your network. Consistent, thoughtful communication will hopefully result in contacts thinking of you when relevant opportunities come across their desk.

Bring people together

As you your network grows and you learn about the skills and needs of your contacts, you may realize that one needs the services of the other. This is what networking is all about: helping people connect. Hopefully, they will get a chance to repay the favor: when one of those contacts comes across a job posting or freelance opportunity in your field, you know they will think of you first.

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