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Creating Successful Leaders

communication-in-4-colors-insights-discovery

Updated August, 2019

A Note From Margaret:

In the history of the UXL Blog (which has been active since 2011), this post is by far the most popular. That says a lot to me. For one, it means that people are interested in effective communication and developing a deeper understanding of their colleagues and co-workers. It also means that many people suspect that Insights® Discovery is a useful tool for digging in and approaching communication issues from a science-based, practical approach. 

If your team is struggling with communication (whether among team members, between bosses and staff, or with clients), I can help. As an Insights® Discovery Licensed Practitioner, I offer workshops and training to individuals and teams of any size, in any industry. I invite you to contact me today for more information.

Now, on with the post…


Do you ever wonder why a certain co-worker is so quiet? Or why another co-worker always wants to work in teams? Or why another won’t make a decision until everyone’s voice has been heard?

Assessment tests, such as Insights® Discovery, can unearth the mysteries behind your co-workers’ communication tendencies. Insights® is a science-based personality test designed to help you gain a better understanding of your own and others’ behaviors, tendencies, and perspectives. As an Insights® Licensed Practitioner, I have introduced many teams to Insights® and have witnessed improved communication, better leadership, and greater team cohesion and empathy.

One of the things I like best about Insights® is its approachable model, broken down into four main color energies (blue, red, yellow, and green). The idea behind the model is that everyone has the capacity to exhibit and embrace all four distinct personality types, but we all tend to lead with or prefer a certain personality type. Here is a brief overview of each color/personality type. Which one do you immediately identify with?

4-colors-good-day

RED: Those who lead with red energy tend to be assertive, bold, and to-the-point. They are natural leaders and love to take charge and make quick decisions.

YELLOW: Yellows are bright, sunshiney, and social. They love working in teams, brainstorming ideas, and connecting with new people.

GREEN: People with a strong green tendency are typically empathetic and inclusive. Above all, they care about the happiness of their team members and want to make sure all voices are heard.

BLUE: Blues are data-driven, analytical, and contemplative. They like to mull over an issue and consider all angles before making a decision.

Now that you know a little bit about each color energy, let’s hone in on communication. Each group of people–reds, yellows, blues, and greens–has a different communication preference. The image below outlines how best to approach those who lead with a certain color energy:

Insights Discovery communication preferences
Yellow: Involve me.  Green: Show me you care.  Red: Be brief, be bright, be gone.  Blue: Give me details.

If you have a good hunch about someone’s leading color, take the time to stand in their shoes and consider how they might prefer to communicate. Should you be brief and bright with them (red)? Should you take the time to be social and ask about their family or weekend (yellow)? Should you ask about their emotional reaction toward a project (green)? Should you present them with a complete set of data and analysis (blue)?

This, of course, is just the tip of the Insights® Discovery iceberg. For more information on Insights®, or to find out how to acquire an assessment kit for your team, please contact me today.


MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS®DISCOVERY LICENSED PRACTITIONER, FOUNDER OF UXL, AND CO-FOUNDER OF THE TAG TEAM. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. YOU CAN VISIT HER WEBSITE AT WWW.YOUEXCELNOW.COM

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