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Creating Successful Leaders

By Margaret Smith, UXL
SPEAKER | CAREER COACH | CERTIFIED INSIGHTS DISCOVERY PRACTITIONER
 

According to an article titled “The Joblet Recovery” in INC. Magazine, “48 percent of Americans believe that since the financial crisis, we have become more capable of starting our own businesses.” The fact that people, post-economic slump, have gotten creative in their effort to make a living is undeniable. I, sitting here at my home office, am a living, breathing example of it. Every week I come into contact with dozens of professionals that have struck off on their own and now work as entrepreneurs, E-lancers, freelancers, and contract laborers instead of their former 9-5 employment.

In response to the market’s elimination of jobs and hesitation to reinstate new full-time positions, people all over the country are finding themselves in a situation where they’re required to wear many hats and learn to market themselves and their skills. Instead of focusing on the set list of skills they used at their previous post, individuals have begun to pursue handfuls of “joblets” that utilize a plethora of skills.

A huge part of an individual’s success as a freelancer, contract worker, or entrepreneur has to do with their ability to land a job or client. Individuals are no longer able to focus solely on their skills as they search for work. Instead, they are required to develop their ability to market themselves.

Learning to market yourself is not an easy task—not everyone has had professional sales experience, nor have they necessarily spent a lot of time on personal branding. Because of this, I have decided to share 3 important don’ts of selling that were recently published in INC. Magazine that may help the burgeoning group of self-employers to up their game:

Three things you never want to do—if you want to close (from INC. Magazine)

Do Not Dump Your Marbles on the Table:
When you enter a preliminary meeting it’s easy to be intimidated and your natural inclination may be to “get it all out,” as John Deal explains. Instead, Deal urges you “introduce yourself, and listen and figure out why they think they’re there and why you’re there.” Never recreate what’s on a brochure or become an “infomercial guy”. Get people talking to create partnerships.

Do Not Work So Hard Closing that You Close the Door:
Even if the deal does not go through, it is essential that you work to keep these potential customers or clients as advocates of your business. Deal explains that he maintains this relationship by sending Christmas cards and inviting people to receive his newsletter. “You’re making them part of your team instead of being a customer,” he says.

Do Not Be Afraid to Recommend Someone Else’s Business or Product:
Recognize when you may not fit the needs of a potential client and refrain from trying to reshape their needs to a service you offer. If you make a practice of referring them to others, you make friends in the industry. As Deal reminds us, your competitor might eventually do the same for you. If you put the best interest of your customer first, you’ll make money.”

Do you have questions about developing your brand, career, or business? Would your career benefit from informed advice about finding more customers and building a network that gives back? Contact UXL Today to transform the future of your business or career through guided professional coaching.

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