UXL Blog

When you run your own business, it is easy to become completely immersed in your work. You may have multiple clients to juggle, various meetings to attend, or a never-ending stream of tasks to complete. While this level of immersion can be productive in the short-term, it’s important to also step back and work on your business, rather than just in it.

Taking the time to examine and reflect on your business allows you to focus on the bigger picture, identify areas for improvement, and make strategic decisions that will drive long-term growth. Temporarily removing yourself from the day-to-day operations can give you some perspective and help you become a more effective business owner.

Although many people understand that working on their business is a good idea, they might resist doing so due to perceived time constraints, a fear of neglecting current responsibilities, or a lack of clarity on how to effectively work on their business. However, making time for strategic planning and reflection is crucial for long-term success. By prioritizing this type of work, business owners can identify opportunities, address challenges, and position their company for growth.

To overcome mental barriers related to working on your business, I suggest the following tips:

Set Aside Time

If you’re like many people, if it’s not on the calendar, it’s not getting done. That’s why it’s a good idea to intentionally schedule dedicated time for strategic planning, reflection, and tasks related to your business as a whole. Block off time in your calendar and treat it as an important meeting. To simplify scheduling, consider making this a recurring appointment by setting your calendar to block off this time every month or every other week.

Prioritize

It’s important to identify specific areas of your business that need attention, such as marketing, operations, or financial management. Try listing specific tasks that need to be completed and ranking them in order of priority. Then, focus your efforts on these key areas when working on your business. This will help ensure that you’re making the most impactful changes and improvements.

Seek Outside Perspective

Talking to trusted advisors, mentors, or industry peers can provide valuable insights and a fresh perspective on your business. They may be able to identify areas for improvement or offer suggestions that you hadn’t considered. You could also collect feedback from clients (if it seems appropriate), asking them questions such as, “Do you find my website easy to navigate? What would you change?” Or: “How did you originally hear about my business?” Don’t be afraid to ask for input and feedback to help guide your strategic planning.

Break Down Larger Goals

Some goals for your business may seem overwhelming or intimidating. If that’s the case, it’s a good idea to break down these larger objectives into smaller, actionable steps that you can tackle incrementally. That way, you can make steady progress without feeling bogged down by the enormity of the task. Celebrate small wins along the way, as they’ll help keep you motivated and focused. Remember, even small improvements can have a big impact over time. By breaking down your goals, you’ll be able to tackle them in a more manageable and sustainable way, ultimately driving your business forward.

While it may require some initial effort, the benefits of working on your business rather than just in it can be transformative for your organization’s trajectory. By carving out dedicated time to focus on the bigger picture, you can gain valuable perspective, identify strategic opportunities, and make informed decisions that will propel your business forward. Embracing this approach can help you become a more effective leader, drive sustainable growth, and ultimately achieve your long-term goals. Remember, the time you invest in working on your business is an investment in its future success. Embrace this practice, and watch as your company reaches new heights.

MARGARET SMITH IS A CAREER COACH, AUTHOR, INSIGHTS® DISCOVERY (AND DEEPER DISCOVERY) LICENSED PRACTITIONER, AND FOUNDER OF UXL. SHE HOSTS WORKSHOPS FOR PEOPLE WHO NEED CAREER OR PERSONAL GUIDANCE. 
CHECK OUT MARGARET’S ONLINE LEADERSHIP COURSE. 

Tags: business logistics planning, business planning, Margaret Smith business coach, Margaret Smith professional speaker, work on not just in business, working on business