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Creating Successful Leaders


In the big, bustling world of business, it is absolutely crucial that you make a memorable impression (the good kind of memorable!) right away. This is as true for job seekers as it is for veteran business people hoping to make big waves in their career.

The key, I’ve found, is prompt and consistent follow-ups. Here are some principles that have given me success:

1. Hang on to the contact info of business prospects. Whatever works best for you. I know folks who keep a case for business cards. I like to write down the contact info in my planner on the same day that I met them. Either way, keeping track of who you meet and how you can get a hold of them is a sure-fire way of optimizing your chances of success.

2. Contact prospects sooner, not later. A rule of thumb is within the first couple days of meeting them. You want to keep their memory of you fresh in their minds as that ideal option for them to take advantage of.

3. Remember first names, and use them. People respond well when you use their first name. It shows you view them as a unique individual, not just another business lead. Do you best to get their name the first time. It can be tough, but think about how you’ve felt when someone has said to you, “I’m sorry, what was your name again?” That’s never good for business.

4. Never burn bridges. Many leads turn out to be dead ends, but don’t let this get you down. You never know when a prospect who has turned you down in the past may approach you in the future, but they certainly won’t do so if they had a negative experience interacting with you. Stay positive, hang on to their business card, and keep that door open.

Good luck!

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